Author Archive

Anecdote’s Birthday: Putting stories to work for 13 years

Posted by  Mark Schenk —August 11, 2017
Filed in Business storytelling, News

To reignite creativity, innovation, and learning, leaders must rehumanize education and work. Brene Brown Anecdote was formed on 11 August 2004. At our first board …

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Get in the sweet spot for effective storytelling

Posted by  Mark Schenk —June 27, 2017
Filed in Business storytelling

We often see people making one of two mistakes in their storytelling. They either don’t tell a story at all, or they go overboard and …

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Stories are Powerful: An update from the ATD Conference 2017

Posted by  Mark Schenk —June 2, 2017
Filed in Events, News

Last week I was in Atlanta with two of the Anecdote team (Lucy and Shelley) at the Association for Talent Development (ATD) international conference and …

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Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Time is one of my most valuable commodities. It’s probably the same for you. So anything that wastes time reduces productivity, right? And that’s something …

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Putting Stories to Work wins Axiom Business Books gold award

Posted by  Mark Schenk —April 20, 2017
Filed in Business storytelling, News

Back in late 2014, Shawn resolved to start writing a book on business storytelling to share what we had learned about achieving business results using …

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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight

  20 March is World Storytelling Day. On that date back in 2011, we launched TheStoryTest.com, a website designed to help people develop their ability …

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How management by wandering around (MBWA) helps with change management

Posted by  Mark Schenk —December 15, 2016
Filed in Culture, Employee Engagement

When I was doing my first degree back in the late 1970s, one of the very important – and simple – techniques for being a …

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Storytelling skills: how to build your story repertoire

Posted by  Mark Schenk —December 14, 2016
Filed in Business storytelling

The process of becoming an effective storyteller in business is … well … a process. It doesn’t often happen by chance. The first step is …

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales …

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Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication

Simon Sinek walked on stage wearing jeans, casual shoes and a long-sleeve t-shirt. He was about to deliver the Monday keynote at ATD 2016 to …

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