Archive for the ‘Selling’ Category

Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

Read More

Seven ways to win tenders by thinking like a military commander

Posted by  Mike Adams —March 25, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

Read More

094 – Building bridges to thaw the frozen

Posted by  Anecdote International —February 9, 2021
Filed in Business storytelling, Podcast, Selling

How can you change the direction of a conversation that is going off track? Listen to hear from storytelling expert and Anecdote Partner, Param Venkat.

Read More

089 – Corporate Storytelling—Sales communication with Mike Adams and Paul Ichilcik

Posted by  Anecdote International —December 22, 2020
Filed in Communication, Corporate Storytelling, Podcast, Selling

The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.

Read More

074 – It’s not how good you say you are

Posted by  Anecdote International —September 8, 2020
Filed in Culture, Podcast, Selling

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

Read More

070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

Read More

068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

Read More

Get to know Mike Adams, Head of Story-Powered Sales

Posted by  Mike Adams —April 30, 2020
Filed in Business storytelling, Communication, Selling

Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.

Read More

The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Read More

Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

Read More