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To lead a sales team, you must manage the stories they tell and hear
Filed in Business storytelling, Corporate Storytelling, Leadership Posts, Selling
You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.
Read MoreMagicians, marines, and medics: Understanding sales roles
We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.
Read MoreSeven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read More094 – Building bridges to thaw the frozen
How can you change the direction of a conversation that is going off track? Listen to hear from storytelling expert and Anecdote Partner, Param Venkat.
Read More089 – Corporate Storytelling—Sales communication with Mike Adams and Paul Ichilcik
Filed in Communication, Corporate Storytelling, Podcast, Selling
The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.
Read More074 – It’s not how good you say you are
What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.
Read More070 – Prof. Christensen gets the job done
What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.
Read More068 – How to animate Disney executive characters
Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.
Read MoreThe best sellers use story-triggering
When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.
Read MoreStory-powered Retail Conversations for Luxury Brands
For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.
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