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Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, …

We understand that life gets busy. Between emails, meetings and projects it can sometimes be hard to deliberately think about useful business stories that you’ve …

It was exciting to visit Mexico again. I was totally blown away with the beauty of Monterrey. It’s like having a city the size of …

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every …

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took …

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense …

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales …

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work …