Archive for the ‘Selling’ Category

Get to know Mike Adams, Head of Story-Powered Sales

Posted by  Mike Adams —April 30, 2020
Filed in Business storytelling, Communication, Selling

Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.

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The best sellers use story-triggering

Posted by  Shawn Callahan —April 4, 2019
Filed in Business storytelling, Selling

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, …

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Storytelling tips you can try: the effect music has on purchasing decisions

Posted by  Shelley Fenech —December 5, 2017
Filed in Anecdotes, Business storytelling, Selling

We understand that life gets busy. Between emails, meetings and projects it can sometimes be hard to deliberately think about useful business stories that you’ve …

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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

It was exciting to visit Mexico again. I was totally blown away with the beauty of Monterrey. It’s like having a city the size of …

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every …

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took …

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense …

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales …

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work …

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