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Years
089 – Corporate Storytelling—Sales communication with Mike Adams and Paul Ichilcik
Filed in Communication, Corporate Storytelling, Podcast, Selling
The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.
Read More074 – It’s not how good you say you are
What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.
Read More070 – Prof. Christensen gets the job done
What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.
Read More068 – How to animate Disney executive characters
Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.
Read MoreGet to know Mike Adams, Head of Story-Powered Sales
Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.
Read MoreThe best sellers use story-triggering
When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.
Read MoreStory-powered Retail Conversations for Luxury Brands
For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.
Read MoreStorytelling tips you can try: the effect music has on purchasing decisions
If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.
Read MoreBusiness Storytelling in Mexico and Latin America
Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.
Read MoreStorytelling sales techniques: no story, no sale
This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.
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