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The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

Read more about Mike Adams, the Head of Story-Powered Sales at Anecdote and the acclaimed author of Seven Stories Every Salesperson Must Tell.

When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.