March, 2019 | Published by Anecdote - Putting Stories to Work.
Welcome to the March edition of Anecdotally! Each month we share three things: a story, a storytelling tip and an interesting article. We hope you enjoy this month's content!
Reading time for this issue: 3 minutes
A STORY: Moving forward on a backwards bike
This month on our podcast, Anecdotally Speaking, we were joined by Karen Stanton, the Global Branding and Marketing Director at International Flavours and Fragrances (IFF). Karen shared the story of the 'backwards brain bike'.
You can watch Mark tell his version of this story in 165seconds by clicking on the image below.
To listen to the entire episode, and to learn where to use this story, click here.
A TIP: Never let a good story get in the way of the truth
In 1968, Dr. Robert Ho Man Kwok, a senior researcher at the National Biological Resource Foundation in Springfield, Maryland, wrote a letter to the editor of The New England Journal of Medicine. The letter questioned whether MSG could be the cause of the palpitations, numbness, and weakness he often experienced after eating at Chinese restaurants.
Dr. Kwok’s letter acknowledged there was a lack of research in the area, yet it created a media storm. The ‘MSG causes a bad reaction’ story spread far and wide.
Studies conducted between now and then have failed to establish a link between postprandial illnesses and MSG. Nonetheless, many of us still believe MSG is bad for us.
It goes to show, you can’t beat a story with a fact, only with a better story. Even so, a better story will have a tough time competing against the first.
To read the entire blog post, and learn how to overcome negative stories in your organisation, click here.
AN ARTICLE: The three most effective ways to build trust as a leader