Archive for September, 2023

192 – Americas Cup speed focus – Peter Blake

Posted by  Anecdote International —September 29, 2023
Filed in Anecdotes, Podcast

Sir Peter Blake suggested a single focus for New Zealand’s Americas Cup challenge – only do those things that make the boat go faster – leading to two trophies. Shawn and Mark discuss how a business might use this story to galvanise a team.

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A good story surprises us

Posted by  Shawn Callahan —September 19, 2023
Filed in Business storytelling, Communication

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

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191 – Ben and Jerry take a stand on marriage equality

Posted by  Anecdote International —September 15, 2023
Filed in Anecdotes, Podcast

Ben & Jerry’s ice cream brought their passionate support for community values to life in a light hearted campaign to support marriage quality during 2017. Shawn and Mark discuss this unique plan to increase community awareness and conversation.

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190 – Infancy of the newborn test – Virginia Apgar

Posted by  Anecdote International —September 8, 2023
Filed in Anecdotes, Podcast

The quality of a good question can create insight. Join Shawn and Mark as they discuss the life saving simplicity and humble beginnings of the Apgar Test.

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Stories to tell to support the ‘Yes’ vote

Posted by  Shawn Callahan —September 1, 2023
Filed in Uncategorized

Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …

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