Blog

Sir Peter Blake suggested a single focus for New Zealand’s Americas Cup challenge – only do those things that make the boat go faster – leading to two trophies. Shawn and Mark discuss how a business might use this story to galvanise a team.

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

Ben & Jerry’s ice cream brought their passionate support for community values to life in a light hearted campaign to support marriage quality during 2017. Shawn and Mark discuss this unique plan to increase community awareness and conversation.

The quality of a good question can create insight. Join Shawn and Mark as they discuss the life saving simplicity and humble beginnings of the Apgar Test.

Stories help people change their minds because it is a pull rather than a push strategy in communication. When you share your opinion, you are …