Blog

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.

Sometimes it’s the small things, the small changes, that make all the difference. Listen to hear how the British cycling team improved by 1% across the board and then won gold!

Can you share an example of a time where you’ve refused to give up? Listen to hear Jaya Machet, an Anecdote Partner and Executive Coach, share a story that might spark your own!

Everyone uses analogies in their everyday conversations, but how can you use an analogy to sell an idea or reveal your employee’s potential? Listen to hear how you can, using the story of Seabiscuit.

How do your leaders respond in a crisis? Is their strategy succinct? Listen to hear how by removing ambiguity and clearly communicating with your employees can make all the difference.