Blog

Great leaders communicate in ways that change minds and inspire action. Listen to hear how Franklin Roosevelt used an analogy to shift the events of World War II.

No matter how unlikely an event seems, it pays to prepare. Listen to hear the inspiring but tragic story of Rick Rescorla, whose meticulous planning saved almost 3,000 people on 9/11.

Choosing to remain a bystander can have disastrous effects. Listen to hear how 37 people assumed another person would take responsibility and, as a result, a young woman lost her life.

Imperfect conditions don’t equate to imperfect performance. Listen to hear how a solo jazz pianist made the most of what he had and recorded the best selling solo piano album of all time.

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

Problems are inevitable but solvable. Listen to hear how an English mathematician solved a 358-year-old maths problem.

Going with your gut is likely to lead you down the wrong path. Listen to hear how ignoring the data led to Blockbuster’s demise.

Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace.

Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.