Blog

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

Paul explains how your communications can create urgency for change and how you can choose to communicate in a way that just provides understanding or one that also prompts action.

Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

Developing your company strategy story can uncover a lot. Listen to hear how Founder and CEO at Teach for Australia, Melodie Potts Rosevear, discovered her company’s natural storytellers while developing their strategy story.

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

Sometimes it’s the small things, the small changes, that make all the difference. Listen to hear how the British cycling team improved by 1% across the board and then won gold!

Every interaction you have with an employee is an opportunity to build engagement or destroy it. What do you usually do? Listen to hear how a small moment influenced how Dwayne ‘The Rock’ Johnson interacts with fans!

As 2020 begins, many leaders will be confidently presenting new strategies and most people will be wearily dismissing them. What key point are they missing?

For a strategy to work for a whole organisation, we must involve as many people as possible in its development. Find out why in this podcast.

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.