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Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

Sometimes it’s the small things, the small changes, that make all the difference. Listen to hear how the British cycling team improved by 1% across the board and then won gold!

Every interaction you have with an employee is an opportunity to build engagement or destroy it. What do you usually do? Listen to hear how a small moment influenced how Dwayne ‘The Rock’ Johnson interacts with fans!

As 2020 begins, many leaders will be confidently presenting new strategies and most people will be wearily dismissing them. What key point are they missing?

For a strategy to work for a whole organisation, we must involve as many people as possible in its development. Find out why in this podcast.

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.