Archive for the ‘Strategy’ Category
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Years
Knowing everyone is on the same page
As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.
Read MoreWhat might Amazon’s six-page narrative structure look like?
Filed in Business storytelling, Collaboration, Communication, Culture, Strategy
If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why
Read More016 – Tips for strawberry flavour
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.
Read MoreLike it or not, stories are shaping your company culture
As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.
Read MoreEffectively communicate ideas via stories and stop wasting time
Filed in Business storytelling, Communication, Leadership Posts, Strategy
Do you think stories in business situations are a waste of time? If so, this post will highlight how you can more effectively communicate ideas at work.
Read MoreDiscovering your strategy with a business strategy story
Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.
Read MoreWhen it comes to communicating strategy, leaders are the channel
The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.
Read MoreKeeping oral stories oral for better strategy
When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:
Read MoreGiving strategy a soul with strategic stories
As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?
Read MoreKnowing when to find a strategic narrative
Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?
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