Archive for the ‘Strategy’ Category

Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

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What might Amazon’s six-page narrative structure look like?

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

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016 – Tips for strawberry flavour

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

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Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

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Effectively communicate ideas via stories and stop wasting time

Posted by  Mark Schenk —April 27, 2017
Filed in Business storytelling, Communication, Leadership Posts, Strategy

Do you think stories in business situations are a waste of time? If so, this post will highlight how you can more effectively communicate ideas at work.

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

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Knowing when to find a strategic narrative

Posted by  Shawn Callahan —March 17, 2015
Filed in Strategy

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?

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