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For a strategy to work for a whole organisation, we must involve as many people as possible in its development. Find out why in this podcast.

Narrative threads are a great way to explain why your company made its strategic choices, creating conversational stories that everyone can appreciate.

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

Do you think stories in business situations are a waste of time? If so, this post will highlight how you can more effectively communicate ideas at work.

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.