During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the story, as opposed to outsourcing it to a department or an external agency. We helped each leader clarify their understanding of the strategy. We talked about the necessity of including […]

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will we do with all the leisure time society will have when computers are doing many of the jobs people currently do?’ Obviously, this issue was nothing to worry about! But […]

Have you ever heard someone say, that picture really tells a story? When I first heard someone say this I just couldn’t see it. How could a single image tell a story? Surely a story is a set of events culminating into something unexpected. There needs to be more than a single image for it […]

Every large change program invariably starts with enthusiasm, good intentions and an energy spike, even if there are naysayers. But as time wears on, it’s easy for everyone to lose sight of the company’s higher purpose. When that happens, morale – and ultimately performance – slumps. And when a company slides into a dip, it often […]

In 2014, with the help of several colleagues, Andrew Carton, Assistant Professor of Management at the University of Pennsylvania’s prestigious Wharton School, set about studying how the specific language of leader rhetoric impacts on productivity. The researchers analysed the vision statements of 151 American hospitals, looking specifically at those related to cardiology units. They wanted […]

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of screaming party loyalists had temporarily replaced thousands of screaming Knicks fans for a week in late August 2004. Behind an unmarked door off the main floor, the volume was more […]

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, 80-slide PowerPoint presentations sprinkled with made-up words and forgettable catchphrases … It’s hard for a salesperson to understand this brand bumf, much less translate it into something they can share […]

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a movie in which each scene is itself a small story. Take Star Wars. Early in the movie we meet Luke, who is living with his aunt and uncle, farming moisture […]

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it had an entire section dedicated to strategic narratives. Here are some of the results. The survey sampled 215 Internal Communication professionals across Australia. 28% of the companies have a strategic […]

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some terrific books such as the Power of Pull. Senior leaders listen to John and he’s in the privileged position to introduce new ideas, such as corporate narrative, to boardrooms around […]