Blog

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

Do you think stories in business situations are a waste of time? If so, this post will highlight how you can more effectively communicate ideas at work.

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

The internal communications team is often given the task of communicating strategy throughout an organisation. Find out why leaders should be the channel.

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?