About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating a compelling story was only one of the conditions for success.
The other non-negotiable was that leaders had to have the skills and confidence to tell their version of the strategy story confidently and authentically, to different audiences and in different contexts.
This might sound obvious, but in fact it challenged the norm at most organisations. That’s because what usually happened was that once a strategy was developed, the internal communications team – not the company’s leaders – were given the task of communicating strategy to the rest of the organisation.
This was a practice we had to work hard to overturn, but the results were well worth the effort.
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:
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