Putting stories to work®

ANECDOTE TAKES YOU
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
  • 034 – When baggage really flies
       

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PUTTING STORIES TO WORK

The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work paperback

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Jane Taylor

—business manager. Jane keeps the company back-end running smoothly. She brings our events to life and will ensure your customer experience is first-rate!

Cynden Adams

—communication. Cynden is a recent Journalism and Communication graduate. She tells our story through marketing and social media. She also supports our global partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

036 – The way to a rioter’s heart

Posted by  Shawn Callahan —December 5, 2018
Filed in Business storytelling, Podcast
Tags: Conflict, patterns, problem solving, riot, small thing big difference, success When presented with a problem, its easy to assume big interventions will best prompt change. This week’s story suggests that we should think about the small things we can do, before jumping to bigger interventions that other people can implement.  This week, Shawn shares […]
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035 – Spotify bugs bite back

Posted by  Shawn Callahan —November 27, 2018
Filed in Business storytelling, Podcast
Tags: Bugs, familiarity, insight, mistakes, product development, software People tend to be resistant to change. So, what is the best way to keep people interested in a new product? This story suggests finding a balance between new and familiar features is the answer.  Once again, its Shawn’s turn to share a story. The story he has […]
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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast
Tags: Decision making, marketing, profit, purpose, revenue, values, values in action The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline […]
Read More

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