Putting stories to work®

ANECDOTE TAKES YOU
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
  • United Breaks Guitars and Business Storytelling
       

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PUTTING STORIES TO WORK

The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work paperback

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

Story skills logo

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STORY SKILLS

How to connect, influence
and sell with stories.

Storytelling for Sales logo

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Silvia Regos

—achieving business outcomes. Silvia uses her experience as a leader and sales executive to help individuals and organisations use the power of storytelling to influence, engage and inspire. Based in Melbourne.
m: +61 412 105 318

Jane Taylor

—business manager. Jane keeps the company back-end running smoothly. She brings our events to life and will ensure your customer experience is first-rate!

Cynden Adams

—communication. Cynden is a recent Journalism and Communication graduate. She tells our story through marketing and social media. She also supports our global partner network in their quest to bring storytelling into business.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew to ensure the materials we work with and present are high quality and have the impact we need. It's not just creating glossy materials, it's about the best visual representation for the job.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

042 – Seasoned speed skaters savvy strategy

Posted by  Shawn Callahan —May 23, 2019
Filed in Business storytelling, Podcast
Steven Bradbury appeared lucky when he won gold for Australia in the short track speed skating final at the 2002 Salt Lake City Winter Olympics. The whole story, however, implies that it wasn’t just luck, but hard work and persistence, that led him to win.  This week, Mark shares the story behind Steven Bradbury’s win. […]
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041 – Icing breakers and presentation matters

Posted by  Shawn Callahan —May 13, 2019
Filed in Business storytelling, Podcast
Does presentation matter? Here’s a story you can tell or trigger to convince your colleagues that it does. If you regularly read our blog, you will be familiar with story-triggering. Story-triggering is what occurs when someone does something so remarkable that the people who see, or experience it, tell stories about it. In our last […]
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United Breaks Guitars and Business Storytelling

Posted by  Shawn Callahan —April 29, 2019
Filed in Business storytelling, Fun
Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Dave was flying United and as they they were waiting to take off a passenger noticed that the ground crew were throwing around a guitar case. It was Dave’s expensive Taylor guitar, and the bag handlers broke it in the shenanigans. Dave complained, but […]
Read More

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