Putting stories to work®


The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work paperback


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Our most popular programs


How to influence, engage
and inspire with stories.

Story skills logo

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How to connect, influence
and sell with stories.

Storytelling for Sales logo

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Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.


Our core team


Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Shelley Fenech

—communication. Shelley is a recent Strategic Communication graduate. She helps to progress our purpose—to help restore humanity to organisations—by telling our story through marketing and social media. She also supports our Global Partner network in their quest to bring storytelling into business

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.


Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

010 – Bright spots

Posted by  Shawn Callahan —March 12, 2018
Filed in Business storytelling, Podcast
Tags: change, leadership, culture, focussing on the positive One of the most important stories a leader can tell is one that provides insight on how to tackle problems in new ways. I call them intervention stories and some of the very best ones are from outside the business world. In fact, if you look back […]
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009 – Jackie Stewart in the pits

Posted by  Shawn Callahan —March 5, 2018
Filed in Business storytelling, Podcast
Today’s story illustrates the strong link between great work and what can been seen, heard, and felt in the workplace. You can tell this story to help your team understand how top performers appear and get a conversation going about what your workplace looks and feels like. It’s also a great model for an excursion […]
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Storytelling in Asia

Posted by  Mark Schenk —March 2, 2018
Filed in Business storytelling, Events
Leaders all over the world are discovering that with a few skills and some practice, they can become the communicator and presenter that stands out from the crowd. Asia is no exception. Some leaders like Jack Ma use storytelling naturally and effortlessly. For example, in this video Jack answers Obama’s first question with a story […]
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