Putting stories to work®

ANECDOTE TAKES YOU
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
  • A strategy story does more than communicate your strategy
       

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PUTTING STORIES TO WORK

The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work paperback

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Paul Honeywell

—chairman, business strategist and storyteller. Paul is an experienced consultant and business leader. He has worked with clients all over the world to engage their employees and deliver their strategies using storytelling.
Based in the UK.
m +44 7785 226669.

Paul Ichilcik

—expert facilitator and story consultant. Having worked for Amazon, Microsoft, and multiple C-level executives, Paul has been immersed in practical storytelling. He has crafted countless narratives, led hundreds of workshops, and consulted to leaders globally. Based in Sydney.
m: +61 412 407 002

Jane Taylor

—business manager. Jane keeps the company back-end running smoothly. She brings our events to life and will ensure your customer experience is first-rate!

Cynden Adams

—communication. Cynden is a recent Journalism and Communication graduate. She tells our story through marketing and social media. She also supports our global partner network in their quest to bring storytelling into business.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew to ensure the materials we work with and present are high quality and have the impact we need. It's not just creating glossy materials, it's about the best visual representation for the job.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

044 – Navigating like clockwork

Posted by  Shawn Callahan —July 30, 2019
Filed in Anecdotes, Business storytelling, Podcast
Disregarding ideas that don’t adhere to our standard way of thinking can inhibit progress. This story illustrates the importance of having an open mind.  Here at Anecdote, we’re gearing up to turn 15 years old! We’ve been taking a trip down memory lane as we prepare for our big day. Keep an eye on our […]
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Introducing Paul Ichilcik, Anecdote’s newest team member!

Posted by  Paul Ichilcik —July 26, 2019
Filed in News
It was Amazon’s showcase event of 2018 in Las Vegas. The background logos lit up as the guest customer speaker, the CEO of a multi-billion-dollar company, was introduced. He strode on stage as colourful visuals appeared across the seven massive screens behind him. He totally bombed. In the first place, the speaker was clearly blinded […]
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A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy
 Strategy stories are important but they’re not exactly life and death, right? Well, actually, you’d be surprised. Our very first strategy story was for the Transport Accident Commission (TAC) back in 2009. TAC is the government insurer for any injuries sustained on the roads in the Australian state of Victoria. It plays a key role […]
Read More

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