Do your people inspire action that moves your company forward?

For 150 years, organisations have approached communication in pretty much the same way. But it hasn’t been that effective. In 2004, Anecdote started experimenting with a new story-based approach and people really started to get it. We now bring our story programs to companies in 28 countries and 11 languages. And we can deliver our programs virtually.

Get in touch…

The top three ways in which we can help your business:

Do your leaders inspire and engage your employees?

STORYTELLING FOR LEADERS

 

 

Do your sales folk go beyond features and functions, and help customers feel the impact you’re offering?

STORY-POWERED SALES

Do your people understand and care about your strategy?

STORY-POWERED STRATEGY

 

OUR CLIENTS INCLUDE:

WHAT PEOPLE ARE SAYING ABOUT OUR STORY PROGRAMS:

“As one of the world’s best gaming companies, Electronic Arts is a story business. So it’s vital that our top leaders have the oral story skills to engage and inspire our people.
Anecdote’s Storytelling for Leaders program blew us away. It’s practical, engaging, and most importantly, it works. Our leaders were applying their new-found story skills right away, with immediate impact.”
—Andy Billings, Electronic Arts
“For someone who has been in sales for over 25 years, it was extremely useful to revisit effective storytelling, as we all pick up bad habits along the way. This course was a great refresher on storytelling structure.”
—Helen Barrow, Dius
“Anecdote helped Ricoh build strategy story and broader story skills for our leaders and sellers, and the impact has been outstanding. Every day I’m hearing stories now, in internal transformation meetings and in customer presentations. It’s helping Ricoh achieve strategic coherence. We’re going through massive disruption and transformation, yet we remain aligned from the top to the bottom around our purpose, ‘to improve work-life’. Managers understanding and intentionally using the power of storytelling is a big part of that.”
—Andy Berry, Ricoh
“Taking Anecdote’s Story Coaching training was actually life-altering. While it was something I did to improve a presentation I needed to make, it changed how I communicated on a daily basis. The tools gained, when applied, are a bit like a secret superhero power. If you want to have more influence, respect and impact, then Anecdote have the process for making it happen.”
—Bonnie Leedy, School Webmasters
“As part of an 11-day senior academic leadership development program in 2019, we brought in Anecdote to facilitate a session on storytelling. They truly went above and beyond to deliver a user-friendly, relevant and impactful session. At the conclusion of the program, every single group used Anecdote’s storytelling structure while presenting business cases to an executive panel, which resulted in some highly influential pitches. Later, many leaders told me that they’d adopted storytelling not only with their staff but also with their students, enabling them to be better educators by delivering more engaging and meaningful lectures.”
—Christina Kolar, Deakin University

We deliver our programs across 28 countries in 11 languages through our Global Partner Network.

 

THE LATEST FROM OUR BLOG:

Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling
Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.
Read More

Innovation and execution are often incompatible

Posted by  Paul Honeywell —July 22, 2021
Filed in Anecdotes, Culture, Insight
Anecdote’s Chairman, Paul Honeywell, explores the difference between innovation and execution. The two areas almost always demand different skills, different people, and a different culture.
Read More

Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling
We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.
Read More

Seven ways to win tenders by thinking like a military commander

Posted by  Mike Adams —March 25, 2021
Filed in Business storytelling, Corporate Storytelling, Selling
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read More