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Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …

During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …

A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …

You’ve probably heard people like us say, “To transform your culture, you need to change the stories you tell.” But what does that look like? Rob shares an example that’s happening within Anecdote.

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.