Archive for the ‘Business storytelling’ Category

The Real Secret to British Cycling’s Success: More Than Just Marginal Gains

Posted by  Shawn Callahan —July 1, 2024
Filed in Business storytelling

It’s important to verify the stories you hear. One story I didn’t verify was the one I read in James Clear’s book, Atomic Habits, about …

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Preserving Vital Knowledge: A Storytelling Approach

Posted by  Shawn Callahan —June 27, 2024
Filed in Business storytelling, Decision-making

Learn how to use storytelling to capture and transfer vital knowledge when key personnel leave your company, preserving strategic vision, core values, and critical relationships to ensure continuity and maintain a competitive edge.

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Raise the stakes

Posted by  Shawn Callahan —December 6, 2023
Filed in Business storytelling, Communication, Corporate Storytelling

Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.

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Niche groups love niche stories

Posted by  Shawn Callahan —November 8, 2023
Filed in Business storytelling

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …

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Countering disinformation

Posted by  Shawn Callahan —October 16, 2023
Filed in Business storytelling

During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …

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A good story surprises us

Posted by  Shawn Callahan —September 19, 2023
Filed in Business storytelling, Communication

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

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When to use a story to structure an entire presentation

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

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Stories beget stories

Posted by  Shawn Callahan —July 27, 2023
Filed in Business storytelling

I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …

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Building Belief in your Strategy

Posted by  Shawn Callahan —July 13, 2023
Filed in Business storytelling, Communication, Strategy

A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …

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Eating our own dog food: How Anecdote is using story to transform

You’ve probably heard people like us say, “To transform your culture, you need to change the stories you tell.” But what does that look like? Rob shares an example that’s happening within Anecdote.

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Anecdote