Archive for the ‘Business storytelling’ Category

Why do we say too much? Advice for the data analyst

Posted by  Shawn Callahan —June 21, 2022
Filed in Business storytelling, Corporate Storytelling, Insight

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

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150 – In praise of small stories

A slight change in mindset can improve your entire day. Listen to hear some examples of small stories that have a big impact.

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Data storytelling: Using number translations to give data meaning

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

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Replay 112 – FedEx helicopter story absolutely positively flies

If you give your employees guiding principles rather than rules, they will do amazing things. We replay Doug Keeley’s favourite business story of all time.

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149 – Natural selection of the fittest story

If you want to change someone’s mind, you need to find a range of stories, not just one. Listen to hear how Charles Darwin formulated and gained support for his theory of evolution.

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148 – When sense takes flight

Your decisions can have unintended consequences, so give them careful consideration. Listen to hear how one man’s decision caused the deaths of millions of people.

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147 – The chemistry of hot and cold states

Context and emotional state determine success, so when stakes are high, consider simulating the scenario as best you can. Listen to hear how a premier league soccer coach did just that.

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146 – The Assistant Director’s cut

Trust those around you; as a leader, you don’t always need to make the final decision. Listen to hear how an actor handles starring in and directing a movie.

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145 – Dark mansions made of cubes and squares

When you start something, stick with it until you finish it. Listen to hear how an English mathematician solved the world’s longest-standing maths problem. Shawn …

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144 – Science warms up to story

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

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