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When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

A team philosophy will help soothe your colleagues’ concerns in stressful situations. Listen to hear why the Beatles reminded each other that “something will happen” when tensions rose.

Suggestion and argument alone don’t change minds, but experiences do. Listen to hear how one husband finally persuaded his wife to buy herself a new and improved bike.

Empathy will help you help other people. Listen to hear how a woman stopped a child’s crying by showing that she could really understand how they were feeling.

You don’t know what other people are going through. Listen to hear why Hugh van Cuylenburg will never stop pushing his organisation’s (The Resilience Project) message.

Having a clear purpose will help the people in your organisation make better decisions. Listen to hear how Southwest Airlines increased its revenue by more than $1 billion by following its purpose.

Don’t wait for someone to come along and solve your problems—step up and make things happen. Listen to hear how a clever Storytelling for Leaders participant used an anecdote from a popular franchise to connect and build rapport. 

What impact does your leadership have on your organisation? Listen to hear what lessons the reintroduction of a species into an ecosystem can offer business.

To put your customer first, you need to be able to see things from their perspective. Listen to hear how a 7-year-old girl prompted Doug Dietz to redesign his MRI machine.

Follow your passion without thinking about the outcome, and success will follow. Listen to hear how a mother’s happy accident aided Evonne Goolagong Cawley’s tennis career.