Archive for the ‘Business storytelling’ Category

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

What? So What? Now What? But with stories. Large companies are tiring of PowerPoint because smart decision makers are over sitting through mindless presentations of fact upon fact that leave them thinking, “but what does it all mean?” Yes, you can use PowerPoint sensibly and even use it to spark a stimulating conversation but that […]

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Come to the Storytelling for Leaders program at the Melbourne Zoo

Posted by  Lucy Honeywell —August 25, 2015
Filed in Business storytelling, Events, Leadership Posts

Anecdote is holding a public Storytelling for Leaders program on September the 9th in Melbourne, at our zoo.  We love wild animals. You see them throughout our materials, so we thought it would be fun, and quite fitting, to hold our hometown program surrounded by our exotic friends. Now in our 11th year, you can […]

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

This post was first published on Wordstruck by Claire Scobie, award-winning journalist, writer, and author of The Pagoda Tree, a novel chosen by Good Reading Magazine as one of their Best Fiction Reads of 2013. Last month I was asked to give an impromptu presentation at a leading merchant bank on the value of storytelling. In this particular department they […]

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Are storytelling techniques the new social lubricant?

Posted by  Raf Stevens —August 11, 2015
Filed in Business storytelling, Culture, Insight

US human rights activist and Professor of Law Bryan Stevenson starts his Ted Talk below, about the injustices in the US legal system with a wonderful personal story. In fact, that’s a common feature of all Ted Talks that are viewed hundreds of thousands of times. They pull the listener in with a ”pull story”, a […]

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3 simple ways to improve your sales pitch

Posted by  Mark Schenk —July 20, 2015
Filed in Business storytelling, Selling

Over the past few months we’ve been helping a global architecture firm put together pitches for several multi-million dollar opportunities. It’s been a great experience, and learning opportunity, to apply the power of storytelling to pitching big ideas. The value of using storytelling in sales situations is evident but it really works well when the […]

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

They say that great tourism is all about experiences, that this is where the big opportunities lie. We are told – and I think it’s true – that travellers have progressed from happy snappers to experience seekers. But while we do judge the success of a trip by our memories of it, the simple fact […]

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Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

Michael Leunig is an Australian cartoonist. He is a friendly, approachable and intelligent man well known for his humour and whimsy. He has been publishing his cartoons since the 1970’s. He is well-known for lovable characters such as Mr Curly and for the duck that inspired part of the opening ceremony for the 2006 Melbourne […]

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Business storytelling is about conversation and the type of story you’d tell someone when having an informal chat. The aim is to get as comfortable telling your stories at work as you are telling stories to your friends and family. Good business storytelling is invisible. There are some simple ways to improve your business stories. Some […]

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories when it comes to impact, comprehension and memorability. Most business talk is full of assertions and opinions. These can sound very impressive but they are hard to understand and remember. To an audience, these often just sound like blah, blah, blah. Get your message to stick To […]

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead and buried. In fact, these essential business facets are needed now more than ever. Yet, the way they are done needs to change, and embracing the art of storytelling is […]

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