Archive for the ‘Business storytelling’ Category

Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

Anecdote will be in Silicon Valley this December to deliver two storytelling programs, Storytelling for Sales and Story-powered Culture Change. Learn more.

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032 – Dyson innovation really sucks

Posted by  Anecdote International —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. Find out more in this podcast.

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

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031 – Charles Masefield on humility and productivity

Posted by  Anecdote International —October 25, 2018
Filed in Business storytelling, Employee Engagement, Podcast

In this podcast Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best.

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Changing people’s minds – how to turn ‘no’ into ‘yes’

Posted by  Mark Schenk —October 23, 2018
Filed in Business storytelling, Leadership Posts

Changing people’s minds can be tough, especially when they have strongly entrenched views. It turns out that story is a powerful weapon and here’s why.

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

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030 – Damit Samit, what a great idea

Posted by  Anecdote International —October 7, 2018
Filed in Business storytelling, Podcast

This week’s podcast brings us an inspiring rags to riches story, proving that anyone can make a difference and achieve their dreams.

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.

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029 – Paul revered while Dawes knocked

Posted by  Anecdote International —September 4, 2018
Filed in Business storytelling, Podcast

Paul Revere teaches us It’s not what you know, but who knows you and trusts what you say! Learn the importance of investing in relationships in this podcast.

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028 – Hot Brazilians futsal weapon

Posted by  Anecdote International —August 15, 2018
Filed in Business storytelling, Podcast

What makes some systems work better than others? Why is Brazilian football better than the rest of the world? Sometimes it’s worth the effort to find out…

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