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Facts are important, but on their own they are often insufficient to change people’s minds. Dramatically increase their impact by wrapping facts in a story.

In our race to get stories into our content we have made the simple mistake of telling everyone we are sharing stories. Here is a very simple solution.

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

Once you learn how to spot stories you need to build your business storytelling repertoire by developing the vital habit of noticing stories. Here’s how:

A negative story can be attention grabbing. Here is a method to take this advantage and create a positive result – the two story solution.

The desire to keep things impersonal can be a significant barrier to telling stories in a business context and to more engaging and memorable communication.

This video describes a simple method to help you to remember stories so you can tell them off the cuff at the most effective times.

The link between memory and stories is tightly woven. You can’t understand story without understanding memory. This post looks at some of the research.

2014, our 10th year in business, was a watershed for Anecdote. Our partner network has grown to 27 partners in 17 countries and it continues …

Emil Zátopek was a giant of long distance running. His record still stands as the only person to win gold in the 5000 metre, the …