Article: How to make your strategy stick with a strategic story
“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks Scott”. He’s looking thin and grey, illness having taken its toll, but his energy remains boundless. It’s the 2011 Apple […]
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Storytelling in business: how to use analogies from popular movies
An effective tactic for storytelling in business situations is to tell a story from a movie as an analogy. Just pick a film scene that conveys your message and tell it. My walking buddy, Darren Woolley, shared this nice example with me. Darren’s company, TrinityP3, helps marketing departments of large companies around the world solve […]
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The power of subtle stories
Sunday mornings is a favourite time of the week for me. I get up early and go walking with my friend Darren Woolley. The conversation is always lively and last Sunday I mentioned to Darren that I thought it was interesting that ambiguous stories seem to linger in my mind much longer than stories with a […]
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On narratives
John Hagel has written an interesting post on the importance of narratives in providing persistent context for our lives, organisations and society. The post is important because John is an esteemed thinker that business and institutions notice and heed. And it is also this reason that I’m prompted to write this reply because I feel […]
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