Archive for the ‘Business storytelling’ Category

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When not to tell a detailed, emotional and human story

Posted by  Kevin Bishop —July 18, 2012
Filed in Business storytelling

Suicide ranks as the 10th leading cause of death globally. *1 On top of well-established risk factors for suicide (e.g. depression, previous suicide attempts, negative life events, socio-economic disadvantage), there is considerable evidence that the way the media reports on the suicide can significantly impact on the number of subsequent ‘copycat’ suicides. The occurrence of […]

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Storytelling workshops in India

Posted by  Daryl Cook —July 17, 2012
Filed in Business storytelling, News

We’re excited to announce that Shawn and Mark are visiting India in late September and will be running two of our workshops in the New Delhi District: – **Storytelling to influence, engage & persuade** – 25th September – **Influencing change with the natural power of stories** – 26th September We have so many followers and […]

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A new type of political ad airs in Canberra

Posted by  Shawn Callahan —June 6, 2012
Filed in Business storytelling

Yesterday in Canberra a new political advertisement aired for the very first time. As luck would have it I was in Canberra and happened to see it. The moment it started I hushed everyone in the lounge-room. I could sense that this was something different for a political ad in Australia. It was clearly a […]

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Story quote of the week

Posted by  Shawn Callahan —June 3, 2012
Filed in Business storytelling

Click to see larger version 800×600

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Stories affect a slow burn

Posted by  Shawn Callahan —June 3, 2012
Filed in Business storytelling

This week I presented at the Sydney knowledge management round table and Rod Irwin, the co-ordinator of the group, remarked at just how long one can remember a story. He remembers one he heard in 1978. There are many reasons why we remember stories much better that other types of information. Firstly, if the story […]

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Boston – Storytelling for business leaders workshop – 5th June, 2012

Posted by  Kevin Bishop —May 17, 2012
Filed in Business storytelling, News

It’s just over two weeks until I will be running our ‘Storytelling for Business Leaders’ workshop in Boston, MA. Really looking forward to my time in the States and working with a number of different clients, as well as running this public workshop. To read more about the course and to sign up, please go […]

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Story quote of the week

Posted by  Kevin Bishop —May 11, 2012
Filed in Business storytelling

Click to see larger version 800×600

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Letting a story do the work

Posted by  Kevin Bishop —May 9, 2012
Filed in Business storytelling, Fun

Shawn and I have spent the last couple of days working with a client helping them create their strategic story down in the Mornington Peninsula. There are certainly worse places in the world to spend a couple of days than at a winery in such a beautiful spot. It was a throughly enjoyable off-site, made […]

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Jonathan Gottschall is turning business storytelling into a toothless tiger

Posted by  Shawn Callahan —May 4, 2012
Filed in Business storytelling

Jonathan Gottschall, a literary scholar, has just written a piece for Fast Company called Why Storytelling is the Ultimate Weapon and in the process has set back the field of business storytelling with his emphasis on fictitious stories. I can imagine that being a literary scholar gets Jonathan entwined in myths and legends and literary […]

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Telling Stories Puts Our Brains in Sync

Posted by  Shawn Callahan —May 1, 2012
Filed in Business storytelling, Communication

Greg Stephens, Lauren Silbert and Uri Hasson are Princeton University neuroscientists who in 2010 conducted a series of experiments showing that an audience’s brains light up (imagine they are all in a fMRI machine) the same way as the presenter’s brain when she tells a story. In their words, “Speaker and listener brain activity exhibits […]

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