Archive for the ‘Business storytelling’ Category

How to embed company values with systematic stories

What do your organisational values actually mean? Do you have a list of 4, 5, 6 one-word, abstract concepts such as integrity, responsive and agile …

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How to get all your executive team on the same page with your strategy

Posted by  Shawn Callahan —July 24, 2013
Filed in Business storytelling, Leadership Posts, Strategy

Have you ever had that feeling that your executive team is all saying they understand and support the strategy but you sense that they are …

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The analogy story and Tim Costello

Posted by  Shawn Callahan —July 8, 2013
Filed in Anecdotes, Business storytelling

I’ve recently had the pleasure working with World Vision Australia. In case you don’t know them, they’re Australia’s largest charity and they focus on child …

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A strategic story mustn’t be a script

Posted by  Shawn Callahan —June 6, 2013
Filed in Business storytelling, Strategy

Smart people hate to be told what to do or say. Yet way too often leaders are given a standard set of powerpoint slides or …

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Writing oral stories

Posted by  Shawn Callahan —May 25, 2013
Filed in Business storytelling, Communication

When you see a poem you know it’s a poem. When you see a screenplay you know it’s a screenplay. Most people, however, have never …

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Dynamic tension and team success

Posted by  Mark Schenk —May 22, 2013
Filed in Anecdotes, Business storytelling, Leadership Posts

Earlier this week Shawn sent me an email. “You must see Steve Jobs: The Lost interview. It’s available on iTunes” (its the movie, not the …

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Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a …

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The world’s best business story practitioners

Posted by  Shawn Callahan —April 30, 2013
Filed in Business storytelling

Over the years I’ve had the pleasure of meeting and working with some terrific business story practitioners. And because we love to know who are …

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Helping Big Data Scientists be Storytellers

Posted by  Shawn Callahan —April 5, 2013
Filed in Business storytelling

We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over …

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The Role of Storytelling in Government

Posted by  Shawn Callahan —April 4, 2013
Filed in Business storytelling, Strategy

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …

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