Archive for the ‘Business storytelling’ Category

3 keys to igniting retail sales by storytelling and story listening

Posted by  Christopher Kogler —June 18, 2014
Filed in Business storytelling

By Christopher Kogler, an Anecdote partner based in the USA. I recently had the pleasure of interviewing a senior sales manager for a big box …

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The Power of Failure Stories

Posted by  Shawn Callahan —June 13, 2014
Filed in Business storytelling

Your willingness to share a failure can have a powerful effect. I remember this one clearly. It was a real punch to the gut. I …

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The power of stories to endure

Posted by  Paul Joosten —June 7, 2014
Filed in Business storytelling

By Paul Joosten, an Anecdote Partner based in the Netherlands ‘In our company, I like to work with people who have the courage to make mistakes!’ So …

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Clarity stories are one of the things Government officials can do right

Posted by  Amanda Marko —June 2, 2014
Filed in Business storytelling, Strategy

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

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One simple way to bring your stories to life

Posted by  Shawn Callahan —May 9, 2014
Filed in Business storytelling

Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story …

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3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …

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Whodunnit? Using names in business storytelling

Posted by  Mark Schenk —April 22, 2014
Filed in Business storytelling

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, …

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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