I have just got back from running our first ever Storytelling for Business Leaders course in Wellington, New Zealand last week. I thoroughly enjoyed the day, had a great group who told some terrific stories, and I am sure taught me as much as they learnt off me! It was also a real treat to […]

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Dear Ginni, Congratulations on your appointment as IBM’s CEO. I’m looking forward to seeing how the company changes under your wise guidence. I’m writing this letter because I’ve just read the transcript of your interview at Fortune’s Most Powerful Women Summit held last year. I hope you don’t think this too bold but I would […]

Recent research quoted in the fantastic Psyblog has shown the benefits of telling ourselves the whole, complete and detailed story, rather than just select bits from it. Ruby et al. (2011) (*1) found the benefits of this approach in regards to exercise. They asked a group of people to think about an upcoming exercise session. […]

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme is strong because the act of storytelling is so powerful. But to focus solely on this one aspect of story-work severely limits the benefits. The most valuable application of this […]

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I found myself watching parliamentary question time today on TV (OK, I was tired. I did yoga for the first time last night). There were lots of questions about when exactly did the leaders of the government and the opposition know about Qantas CEO’s, Alan Joyce, decision to ground his airline. It was a heated […]

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We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough […]