Archive for the ‘Business storytelling’ Category

3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote …

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Whodunnit? Using names in business storytelling

Posted by  Mark Schenk —April 22, 2014
Filed in Business storytelling

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, …

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out …

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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How to deliver an effective business story

Posted by  Mark Schenk —March 11, 2014
Filed in Business storytelling

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …

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6 ways to avoid a common business storytelling blunder

Posted by  Shawn Callahan —March 5, 2014
Filed in Business storytelling

You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …

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How to ensure people hear your story at work

Posted by  Shawn Callahan —February 23, 2014
Filed in Business storytelling

“We don’t have time to hear a story. Just give us the facts.” Have you heard that before? The thing is, it’s simply untrue. We …

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Australia’s biggest bank takes business storytelling seriously

Posted by  Shawn Callahan —February 6, 2014
Filed in Business storytelling

Last week I had the pleasure to meet Eileen Sutton who is a financial services copywriter in New York. I was describing some of the …

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The essential mindset for breakthrough innovation

Posted by  Shawn Callahan —February 4, 2014
Filed in Business storytelling

Yesterday I presented a couple of storytelling workshops at the Science Communicators Conference in Brisbane. Great people. Excellent conference. One of the highlights of the …

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