Archive for the ‘Business storytelling’ Category
Helping Big Data Scientists be Storytellers
We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over …
Read MoreThe Role of Storytelling in Government
“Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …
Read MoreFeeling the need for change
Kevin shared this story with me the other day. It’s too good not to retell. > A few years back, there was an ad agency …
Read MoreUsing stories to catch ‘smart-talk’
He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all …
Read MoreStorytelling for Sales Public workshop in Melbourne – only 2 days to go
We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways …
Read MoreAwesome stories
Every two months an email arrives that I am always happy to receive. Its the bi-monthly newsletter from the Awesome Stories website. Awesome Stories is …
Read MoreIn praise of small stories
Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or …
Read MoreChallenging ‘power’ and the stories that triggers
A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following …
Read MorePractical application of business storytelling
I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent …
Read MoreBringing strategy alive with an anecdote
Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is …
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