Archive for the ‘Business storytelling’ Category
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Story-Powered Job Interviews
Filed in Business storytelling, Communication, Corporate Storytelling
Story can be used in many parts of the interview process to make the tasks of the applicant and interviewer less challenging. Mark Schenk explains how.
Read More081 – Hungry public gobbles up MSG tale
Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.
Read MoreGetting personal about your presentations
Filed in Anecdotes, Business storytelling, Communication, Leadership Posts
Before people follow your ideas, they want to know what they mean to you as a leader, why you care. Try exploring one of these three story-based approaches.
Read More080 – Crummy early adoption for first bread slicer
We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.
Read More079 – Halen down on Eddie’s rogue m&m
Filed in Anecdotes, Business storytelling, Podcast
Listen to hear how you should never make assumptions, even about Van Halen’s obsession over brown m&m’s.
Read MoreAll storytelling is about problem-solving
In this blog post, Mike Adams explains how storytelling is about problem-solving and is also our primary mental tool for solving problems.
Read MoreThese three storytelling myths could be limiting your business’ potential
Mark Schenk, Anecdote’s Managing Director, tackles three common corporate storytelling myths and explains why your company should embrace storytelling.
Read More076 – Dome making not an egg-xact science
Filed in Business storytelling, Culture, Podcast
Can you balance an egg on its pointy end? Listen to hear how Brunelleschi revolutionised how we think about innovation with one small egg demonstration.
Read MoreHow vulnerability can make you a better leader
Filed in Business storytelling, Communication, Leadership Posts
Letting down your corporate facade can be a great way of building rapport and showing that you’re a person others can open up to.
Read MoreThe ponytail and why your stories must be true
Have you heard the story about how NASA spent millions of dollars developing a pen that would work in zero gravity? There’s a problem with this story…
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