Archive for the ‘Business storytelling’ Category

Stories beget stories

Posted by  Shawn Callahan —July 27, 2023
Filed in Business storytelling

I walk with Darren on Sunday mornings. He’s in Sydney, and I’m in Melbourne. We pop in our headphones and have a 90-minute walk and …

Read More

Building Belief in your Strategy

Posted by  Shawn Callahan —July 13, 2023
Filed in Business storytelling, Communication, Strategy

A strategy your people can’t believe will fail. So how does one craft and share a believable strategy? First, people want to know the company’s …

Read More

Eating our own dog food: How Anecdote is using story to transform

You’ve probably heard people like us say, “To transform your culture, you need to change the stories you tell.” But what does that look like? Rob shares an example that’s happening within Anecdote.

Read More

Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

Read More

To lead a sales team, you must manage the stories they tell and hear

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.

Read More

A company story is more than a single story

Posted by  Shawn Callahan —September 12, 2022
Filed in Business storytelling, Corporate Storytelling, Strategy

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

Read More

156 – Adopt transparent systems

Do things the right way, not the easy way. Listen to hear how adopting a more transparent system saved thousands of lives in five United States states.

Read More

How to connect in the virtual world

Posted by  Mark Schenk —August 4, 2022
Filed in Business storytelling, Communication, Corporate Storytelling

Building rapport is just as important in the virtual world as in person, but you need to be more purposeful about it when you’re not physically present.

Read More

155 – Don’t ignore the Dottie in your life

When it comes to leadership, little things make a big difference. Listen to hear what inspired Walt Bettinger’s, CEO at Charles Schwab, leadership style.

Read More

154 – Less is more

Don’t put everything into your stories. You’ll overwhelm or distract your listener. Listen to hear how cutting a scene from the original King Kong kept audiences engaged.

Read More
Anecdote