Blog

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

Anecdote’s Chairman, Paul Honeywell, explores the difference between innovation and execution. The two areas almost always demand different skills, different people, and a different culture.

Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.