Archive for the ‘Insight’ Category

Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

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Why do we say too much? Advice for the data analyst

Posted by  Shawn Callahan —June 21, 2022
Filed in Business storytelling, Corporate Storytelling, Insight

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

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Innovation and execution are often incompatible

Posted by  Paul Honeywell —July 22, 2021
Filed in Anecdotes, Culture, Insight

Anecdote’s Chairman, Paul Honeywell, explores the difference between innovation and execution. The two areas almost always demand different skills, different people, and a different culture.

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096 – Boarders stories and smoking guns

Posted by  Anecdote International —February 23, 2021
Filed in Business storytelling, Insight, Podcast, Strategy

Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

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085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel

Posted by  Anecdote International —November 24, 2020
Filed in Corporate Storytelling, Insight, Podcast

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

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080 – Crummy early adoption for first bread slicer

Posted by  Anecdote International —October 20, 2020
Filed in Business storytelling, Insight, Podcast

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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078 – Tetanus icky not so sticky

Posted by  Anecdote International —October 6, 2020
Filed in Insight, Podcast

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

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075 – Conflict is essential to collaboration

Posted by  Anecdote International —September 15, 2020
Filed in Collaboration, Insight, Podcast

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

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070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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