Archive for the ‘Insight’ Category

070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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069 – How a reason can clarify your why

Posted by  Anecdote International —August 4, 2020
Filed in Culture, Insight, Podcast

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

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068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

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Data storytelling: Hollywood is the wrong model

Posted by  Shawn Callahan —July 15, 2020
Filed in Anecdotes, Business storytelling, Communication, Insight

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

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066 – Atari hero transforms extraterrestrial into subterranean

Posted by  Anecdote International —July 14, 2020
Filed in Insight, Podcast

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

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065 – It’s just like riding a bike 1200km

Posted by  Anecdote International —July 7, 2020
Filed in Anecdotes, Insight, Podcast

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.

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060 – Sleepy racers run towards Cliff

Posted by  Anecdote International —June 2, 2020
Filed in Business storytelling, Insight, Podcast

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

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059 – Turning point between The Rock and a hard place

Posted by  Anecdote International —May 26, 2020
Filed in Employee Engagement, Insight, Podcast, Strategy

Every interaction you have with an employee is an opportunity to build engagement or destroy it. What do you usually do? Listen to hear how a small moment influenced how Dwayne ‘The Rock’ Johnson interacts with fans!

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058 – Pedalling like hell he can

Posted by  Anecdote International —May 19, 2020
Filed in Anecdotes, Insight, Podcast

Do you put 100% effort into everything you do? Is it making a difference to your performance? Listen to this podcast to hear more!

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056 – No flies on Golding mock trial

Did you experience something at high school that you will remember forever? Listen to hear a group of high school students’ invaluable experience!

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