Archive for the ‘Insight’ Category
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096 – Boarders stories and smoking guns
Filed in Business storytelling, Insight, Podcast, Strategy
Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.
Read More085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel
Filed in Corporate Storytelling, Insight, Podcast
The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.
Read More080 – Crummy early adoption for first bread slicer
We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.
Read MoreHow to employ story techniques to cultivate innovation
When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.
Read More078 – Tetanus icky not so sticky
Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.
Read More075 – Conflict is essential to collaboration
Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.
Read More070 – Prof. Christensen gets the job done
What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.
Read More069 – How a reason can clarify your why
How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.
Read More068 – How to animate Disney executive characters
Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.
Read MoreData storytelling: Hollywood is the wrong model
Filed in Anecdotes, Business storytelling, Communication, Insight
There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.
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