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Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.