Archive for the ‘Insight’ Category

096 – Boarders stories and smoking guns

Posted by  Anecdote International —February 23, 2021
Filed in Business storytelling, Insight, Podcast, Strategy

Finding out the details will help you reveal insights. Listen to hear how Airbnb used storyboarding to find insights that influenced their strategy.

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085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel

Posted by  Anecdote International —November 24, 2020
Filed in Corporate Storytelling, Insight, Podcast

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

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080 – Crummy early adoption for first bread slicer

Posted by  Anecdote International —October 20, 2020
Filed in Business storytelling, Insight, Podcast

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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078 – Tetanus icky not so sticky

Posted by  Anecdote International —October 6, 2020
Filed in Insight, Podcast

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

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075 – Conflict is essential to collaboration

Posted by  Anecdote International —September 15, 2020
Filed in Collaboration, Insight, Podcast

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

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070 – Prof. Christensen gets the job done

Posted by  Anecdote International —August 11, 2020
Filed in Insight, Podcast, Selling

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

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069 – How a reason can clarify your why

Posted by  Anecdote International —August 4, 2020
Filed in Culture, Insight, Podcast

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

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068 – How to animate Disney executive characters

Posted by  Anecdote International —July 28, 2020
Filed in Communication, Insight, Podcast, Selling

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

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Data storytelling: Hollywood is the wrong model

Posted by  Shawn Callahan —July 15, 2020
Filed in Anecdotes, Business storytelling, Communication, Insight

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

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