When forming Anecdote in 2004, we decided that our purpose
was to help restore humanity to the workplace.
Initially, we focused on story-listening – collecting anecdotes from staff and customers to deliver insights, and to inspire people to take action based on what was discovered.
We resisted storytelling for several years, as we were initially worried about the potential for it to be misused. But our clients persisted so we said we would help them with storytelling as long as it was focussed on real life experiences told orally and not made up stories.
While creating these programs, we were mindful that some storytelling trainers believe Hollywood-style theatrics and business are a good mix. We disagree. Our programs are instead focused on the practical use of storytelling as a tool to get better business results.
In 2009, we developed our first strategy story – a story that explains a company’s strategy and which leaders can share off-the-cuff, without notes or PowerPoint slides.
In 2013 we licensed our programs to partners all over the world so that we could expand our capability to reach more organisations and fulfil our purpose.
Anecdote is now in a unique position. We have a global network of over 50 partners in 26 countries, our programs have been translated into 11 languages and have been adopted as part of the leadership curriculum in some of the best-known global organisations.
We are at the absolute forefront of business storytelling and look forward to helping more organisations influence, engage and inspire.