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Years
Unlock Your Business Storytelling Superpower: Find Stories, Don’t Craft
This week, I Zoomed with the head of marketing at an insurance company in New York. At one point, he talked about crafting brand stories …
Read MoreMake it visual
I’m about halfway through writing a new book in which I recount 40+ tips for business storytelling. It’s the sort of book you can dip …
Read MoreThe Real Secret to British Cycling’s Success: More Than Just Marginal Gains
It’s important to verify the stories you hear. One story I didn’t verify was the one I read in James Clear’s book, Atomic Habits, about …
Read MorePreserving Vital Knowledge: A Storytelling Approach
Learn how to use storytelling to capture and transfer vital knowledge when key personnel leave your company, preserving strategic vision, core values, and critical relationships to ensure continuity and maintain a competitive edge.
Read MoreHow Customer Experience Brought Millions To A Barbecue Brand
“Be Curious not Judgmental” – Ted Lasso “Luck Is What Happens When Preparation Meets Opportunity” – Seneca Imagine a world where the familiar barbecue sizzle …
Read MoreShawn’s book recommendations for 2023
I joined a book club this year and rediscovered my love for fiction. Probably because of that, I’ve been giving serious thought about the book …
Read MoreRaise the stakes
Filed in Business storytelling, Communication, Corporate Storytelling
Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.
Read MoreNiche groups love niche stories
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …
Read MoreCountering disinformation
During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …
Read MoreA good story surprises us
I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …
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