Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

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Seven ways to win tenders by thinking like a military commander

Posted by  Mike Adams —March 25, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

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Calling all communicators: Stand up for story!

Posted by  Paul Ichilcik —March 18, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Storytelling is how we’ve shared ideas since the start of time. But somewhere along the way, we adopted an overly rational way of conveying information. It’s time to redress the balance.

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Five tips to make your meetings more productive

Here are our top five tips for making your meetings more productive and engaging and your job easier.

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How to encourage your people to get vaccinated

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

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Another way to develop your business storytelling skills

Posted by  Shawn Callahan —November 12, 2020
Filed in Anecdotes, Business storytelling, Communication

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

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Story-Powered Job Interviews

Posted by  Mark Schenk —November 5, 2020
Filed in Business storytelling, Communication, Corporate Storytelling

Story can be used in many parts of the interview process to make the tasks of the applicant and interviewer less challenging. Mark Schenk explains how.

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Getting personal about your presentations

Posted by  Paul Ichilcik —October 22, 2020
Filed in Anecdotes, Business storytelling, Communication, Leadership Posts

Before people follow your ideas, they want to know what they mean to you as a leader, why you care. Try exploring one of these three story-based approaches.

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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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All storytelling is about problem-solving

Posted by  Mike Adams —October 8, 2020
Filed in Anecdotes, Business storytelling, Communication

In this blog post, Mike Adams explains how storytelling is about problem-solving and is also our primary mental tool for solving problems.

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