Blog

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

Storytelling is how we’ve shared ideas since the start of time. But somewhere along the way, we adopted an overly rational way of conveying information. It’s time to redress the balance.

Here are our top five tips for making your meetings more productive and engaging and your job easier.

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

Story can be used in many parts of the interview process to make the tasks of the applicant and interviewer less challenging. Mark Schenk explains how.

Before people follow your ideas, they want to know what they mean to you as a leader, why you care. Try exploring one of these three story-based approaches.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

In this blog post, Mike Adams explains how storytelling is about problem-solving and is also our primary mental tool for solving problems.