Blog

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

Building rapport is just as important in the virtual world as in person, but you need to be more purposeful about it when you’re not physically present.

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

Leaders often assume there’s nothing they can do to improve communication in their organisation, but the solution is relatively simple.

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

Paul explains how your communications can create urgency for change and how you can choose to communicate in a way that just provides understanding or one that also prompts action.