Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

Read More

To lead a sales team, you must manage the stories they tell and hear

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.

Read More

A company story is more than a single story

Posted by  Shawn Callahan —September 12, 2022
Filed in Business storytelling, Corporate Storytelling, Strategy

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

Read More

How to connect in the virtual world

Posted by  Mark Schenk —August 4, 2022
Filed in Business storytelling, Communication, Corporate Storytelling

Building rapport is just as important in the virtual world as in person, but you need to be more purposeful about it when you’re not physically present.

Read More

Why do we say too much? Advice for the data analyst

Posted by  Shawn Callahan —June 21, 2022
Filed in Business storytelling, Corporate Storytelling, Insight

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

Read More

Data storytelling: Using number translations to give data meaning

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

Read More

Communication is broken

Posted by  Mark Schenk —April 28, 2022
Filed in Communication, Employee Engagement

Leaders often assume there’s nothing they can do to improve communication in their organisation, but the solution is relatively simple.

Read More

The Science of Storytelling

Posted by  Rob Grundel —March 24, 2022
Filed in Business storytelling, Corporate Storytelling

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Read More

Common misunderstanding in business storytelling

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

Read More

Audio blog: Using story to move from strategy to action

Paul explains how your communications can create urgency for change and how you can choose to communicate in a way that just provides understanding or one that also prompts action.

Read More