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As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

Here are some more business storytelling tips from Anecdote founder, Shawn Callahan. This time he explains how to effectively segue to a story.

Shawn Callahan discusses the evolution of storytelling – what triggered it and why was it such an important element in the survival of our species?

The art of storytelling is not all about the show. In fact, good storytelling is invisible. Find out how you can master this art here:

Are your customers reading your case studies? Wouldn’t it be better if you could just tell your success stories and then talk about it with your prospect?

Finding stories to tell is only part of the challenge for an effective communicator. This 3-part story demonstrates how one story can provide many insights.

Anecdote introduced it’s Storytelling for Sales program and more at their first partner conference – a gathering of storytellers. Read more here:

Decision makers are tiring of mindless PowerPoint presentations of fact after fact. Could stories be the powerful PowerPoint alternative you need?

Anecdote is holding a public Storytelling for Leaders program on September 9th at the Melbourne Zoo. We would love to see you there. Find out more here:

People often create anti-stories when faced with change. Can better stories be the answer to change management? Claire Scobie shares her insights here: