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Years
Shawn’s book recommendations for 2023
I joined a book club this year and rediscovered my love for fiction. Probably because of that, I’ve been giving serious thought about the book …
Read More100 – A tonne of revered stories
To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.
Read More067 – Born to run and still running
Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.
Read MoreStorytelling lessons from Baby Yoda
Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.
Read MoreUnited Breaks Guitars and Business Storytelling
Do you remember Dave Carroll’s 2009 YouTube sensation, United Breaks Guitars? Well, Dave got in touch with us about business storytelling, details here.
Read MoreStrategic storytelling: use stories to explain why
Sharing what triggered a change will make people more accepting of it. So when something changes, use this story pattern to explain what’s happening.
Read More11 Gift Ideas for the Storyteller in Your Life
Most families or friendship circles have an avid or aspiring storyteller. We’ve come up with a list of 11 things that any storyteller would like to receive.
Read MoreTeam cohesion: lessons from a trip down the Snowy River
In corporate life we travel in rafts, not one-person kayaks. To go faster than the current we need team cohesion. Everyone has to paddle their hardest.
Read MoreThe world is flat
The opening paragraph of Tom Friedman‘s 2005 book ‘The World is Flat‘ is: No one ever gave me directions like this on a golf course …
Read MoreWhoever tells the best story wins
In 2001, Annette Simmons published her book The Story Factor. I read it cover to cover and as I write this my dog-eared, tagged and …
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