Archive for the ‘Corporate Storytelling’ Category

Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

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To lead a sales team, you must manage the stories they tell and hear

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.

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A company story is more than a single story

Posted by  Shawn Callahan —September 12, 2022
Filed in Business storytelling, Corporate Storytelling, Strategy

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

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156 – Adopt transparent systems

Do things the right way, not the easy way. Listen to hear how adopting a more transparent system saved thousands of lives in five United States states.

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How to connect in the virtual world

Posted by  Mark Schenk —August 4, 2022
Filed in Business storytelling, Communication, Corporate Storytelling

Building rapport is just as important in the virtual world as in person, but you need to be more purposeful about it when you’re not physically present.

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155 – Don’t ignore the Dottie in your life

When it comes to leadership, little things make a big difference. Listen to hear what inspired Walt Bettinger’s, CEO at Charles Schwab, leadership style.

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154 – Less is more

Don’t put everything into your stories. You’ll overwhelm or distract your listener. Listen to hear how cutting a scene from the original King Kong kept audiences engaged.

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153 – Focus on your goal

Sometimes you must ignore what’s happening around you and focus on your goal. Listen to hear how this strategy helped Julia Louis-Dreyfus survive breast cancer.

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152 – Present a united front

Present a united front to avoid bad outcomes. Listen to hear how Ryan Reynolds and his brothers avoided their father’s fury.

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151 – Balance performance and engagement

Successful leadership requires a balance of performance and engagement. Listen to hear how a Country Head improved his numbers without his number one salesperson.

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