Archive for the ‘Corporate Storytelling’ Category

112 – FedEx helicopter story absolutely positively flies

If you give your employees guiding principles rather than rules, they will do amazing things. Listen to hear special guest Doug Keeley’s favourite business story of all time.

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111 – Apple devours Blackberry pie slice

Don’t get too fixed in your thinking, be ready to shift or adapt. Listen to hear how one CEO, set in his ways, caused his company’s market share to plummet.

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110 – Foreign ideas triggering the cultural immune system

Having an impact often depends on asking good questions. Listen to hear how the global phenomenon that is Earth Hour was born out of a question.

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Rerelease 007 – Saving the Citicorp skyscraper

It can be tempting to turn away from seemingly insurmountable problems, but collaboration will help you find a solution. Listen to hear how a structural engineer saved thousands of people and his reputation through teamwork.

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109 – New corn idea falls on deaf ears

Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.

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108 – Jobs fit for a condor

Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.

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Magicians, marines, and medics: Understanding sales roles

Posted by  Mike Adams —May 13, 2021
Filed in Business storytelling, Corporate Storytelling, Selling

We’ve been told that there are two types of salespeople, hunters and farmers, but there are three. In this post, Mike Adams will introduce them to you.

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107 – You just might do it if you don’t know you can’t

Mindset has an incredible impact on performance. Listen to hear how success often depends on our expectations.

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106 – Canoes across the Rockies

There are many lessons to be learnt from Lewis and Clark’s expedition to the west coast of the USA. Listen to hear how to use the story as an analogy.

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105 – A rose by any other clinical name

Often we dismiss signals that we should interpret. Listen to hear how one woman’s sense of smell established a new field of medicine. Podcasts are …

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