Archive for the ‘Corporate Storytelling’ Category

How Customer Experience Brought Millions To A Barbecue Brand

Posted by  Shawn Callahan —December 22, 2023
Filed in Corporate Storytelling

“Be Curious not Judgmental” – Ted Lasso “Luck Is What Happens When Preparation Meets Opportunity” – Seneca Imagine a world where the familiar barbecue sizzle …

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Raise the stakes

Posted by  Shawn Callahan —December 6, 2023
Filed in Business storytelling, Communication, Corporate Storytelling

Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.

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When to use a story to structure an entire presentation

Stories elevate business presentations, making them memorable and impactful. Drawing from Kahneman’s insights, stories influence decision-making by engaging our “remembering self.” Whether structuring a presentation entirely as a narrative or sprinkling stories throughout, storytelling enhances understandability, emotion, and memorability. As businesses present data, products, or proposals, the power of stories remains undeniable. Harness it wisely.

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Eating our own dog food: How Anecdote is using story to transform

You’ve probably heard people like us say, “To transform your culture, you need to change the stories you tell.” But what does that look like? Rob shares an example that’s happening within Anecdote.

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Learning by Immersion: Lessons from Paul McCartney

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

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To lead a sales team, you must manage the stories they tell and hear

You cannot succeed in sales leadership without managing and leveraging your team’s stories. Read how this practice helped a sales leader in a global organisation.

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A company story is more than a single story

Posted by  Shawn Callahan —September 12, 2022
Filed in Business storytelling, Corporate Storytelling, Strategy

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

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156 – Adopt transparent systems

Do things the right way, not the easy way. Listen to hear how adopting a more transparent system saved thousands of lives in five United States states.

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How to connect in the virtual world

Posted by  Mark Schenk —August 4, 2022
Filed in Business storytelling, Communication, Corporate Storytelling

Building rapport is just as important in the virtual world as in person, but you need to be more purposeful about it when you’re not physically present.

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155 – Don’t ignore the Dottie in your life

When it comes to leadership, little things make a big difference. Listen to hear what inspired Walt Bettinger’s, CEO at Charles Schwab, leadership style.

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