Archive for the ‘Corporate Storytelling’ Category

121 – Charitable causes for problematic pilgrims

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

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Audio blog: Storytelling and events

Whether it’s a launch or something smaller, you can look at your events through a storytelling lens and make sure that you’re telling an engrossing story.

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120 – How to love a maths problem

Problems are inevitable but solvable. Listen to hear how an English mathematician solved a 358-year-old maths problem.

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119 – Don’t do your block buster

Going with your gut is likely to lead you down the wrong path. Listen to hear how ignoring the data led to Blockbuster’s demise.

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118 – The grass is greener for the second mouse

Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace.

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Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

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117 – How a story illuminates an insight

Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.

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116 – The client hero story in your sales example

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.

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115 – Less support gives more liberation

When circumstances change, the vision that brought you success in the past must also change. Listen to hear how a bra manufacturer overcame the challenges of the bra-burning movement of the 1970s.

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114 – Tails with the Raj of mice and men

Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.

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