Archive for the ‘Corporate Storytelling’ Category

The Science of Storytelling

Posted by  Rob Grundel —March 24, 2022
Filed in Business storytelling, Corporate Storytelling

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

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Replay 107 – You just might do it if you don’t know you can’t

Mindset has an incredible impact on performance. Listen to hear how George Dantzig solved two famously unsolvable mathematics problems.

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143 – Not exactly a man cave

You don’t know when your unique combination of skills will be needed. Listen to hear the story behind the miraculous rescue of thirteen boys from a Thai cave system.

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Replay 075 – Conflict is essential to collaboration

The barriers that women face hold all of us back. Listen to hear how Dr Alice Stewart overcame all sorts of obstacles to find a correlation between x-raying pregnant women and childhood cancer.

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142 – Million-dollar bathroom basin

Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.

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141 – Rocket science propelling librarians

When you build a workplace culture that allows mistakes to be discussed, you ensure they won’t be repeated. Listen to hear how a jet propulsion laboratory owns its failures and fosters a learning culture.

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140 – When you desperately need your plan B

Have a plan B and keep it top of mind. Listen to hear how a desperate cry for help saved a man’s life just last month.

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139 – Contract bondage no good by George

You don’t have to follow the path people expect you to take. Listen to hear why an Australian actor refused to sign a contract worth more than one million pounds.

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138 – Scurvy sailors served sauerkraut

Pushing ideas and actions on people will only lead to resistance. Listen to hear how Captain James Cook used a pull strategy to save his crew from scurvy.

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Common misunderstanding in business storytelling

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

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