Archive for the ‘Corporate Storytelling’ Category

147 – The chemistry of hot and cold states

Context and emotional state determine success, so when stakes are high, consider simulating the scenario as best you can. Listen to hear how a premier league soccer coach did just that.

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146 – The Assistant Director’s cut

Trust those around you; as a leader, you don’t always need to make the final decision. Listen to hear how an actor handles starring in and directing a movie.

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145 – Dark mansions made of cubes and squares

When you start something, stick with it until you finish it. Listen to hear how an English mathematician solved the world’s longest-standing maths problem. Shawn …

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144 – Science warms up to story

To build trust, you need to share emotional information. Listen to hear how three studies found a link between oxytocin and behaviour change.

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The Science of Storytelling

Posted by  Rob Grundel —March 24, 2022
Filed in Business storytelling, Corporate Storytelling

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

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Replay 107 – You just might do it if you don’t know you can’t

Mindset has an incredible impact on performance. Listen to hear how George Dantzig solved two famously unsolvable mathematics problems.

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143 – Not exactly a man cave

You don’t know when your unique combination of skills will be needed. Listen to hear the story behind the miraculous rescue of thirteen boys from a Thai cave system.

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Replay 075 – Conflict is essential to collaboration

The barriers that women face hold all of us back. Listen to hear how Dr Alice Stewart overcame all sorts of obstacles to find a correlation between x-raying pregnant women and childhood cancer.

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142 – Million-dollar bathroom basin

Customer service is everything. Listen to hear how one salesperson lost their business a $1.5 million contract.

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141 – Rocket science propelling librarians

When you build a workplace culture that allows mistakes to be discussed, you ensure they won’t be repeated. Listen to hear how a jet propulsion laboratory owns its failures and fosters a learning culture.

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