Archive for the ‘Corporate Storytelling’ Category

132 – Wolves, cane toads and tubby ships

What impact does your leadership have on your organisation? Listen to hear what lessons the reintroduction of a species into an ecosystem can offer business.

Read More

Replay 023 – Industrial design with child’s play

To put your customer first, you need to be able to see things from their perspective. Listen to hear how a 7-year-old girl prompted Doug Dietz to redesign his MRI machine.

Read More

131 – Did you have a nice Grand Slam, darling?

Follow your passion without thinking about the outcome, and success will follow. Listen to hear how a mother’s happy accident aided Evonne Goolagong Cawley’s tennis career.

Read More

Audio blog: Using story to move from strategy to action

Paul explains how your communications can create urgency for change and how you can choose to communicate in a way that just provides understanding or one that also prompts action.

Read More

130 – Superwoman with x-ray vision

Eleanor Roosevelt once said, “Nothing has ever been achieved by the person who says, ‘It can’t be done.’” Listen to hear how one woman persisted with her vision and changed the lives of over a million people.

Read More

129 – The unexpected supporter

It’s not enough to just say something—you need to act too. Listen to hear how Nelson Mandela showed the world that he wholeheartedly believed in reconciliation.

Read More

Find small stories and connect them to a business point

Posted by  Shawn Callahan —October 14, 2021
Filed in Business storytelling, Corporate Storytelling

Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.

Read More

128 – Collaboration and diversity is how you make progress

Collaboration and diversity bring progress. Listen to hear how one woman defied gender norms to receive recognition for a scientific breakthrough.

Read More

127 – The mould that broke the staph

Not all mistakes lead to failures. Listen to hear how one scientist’s carelessness resulted in a life-saving discovery.

Read More

126 – Shattering decision on pet food quality

Company values enable your people to act quickly and have confidence that they’ve made the right decision. Listen to hear a story of values in action from Mars.

Read More