Blog

Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace.

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

Gary Klein once said, “Insight is when you unexpectedly come to a better story.” Listen to hear Shawn and Mike Adams exchange and explain the value of insight stories.

It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.

When circumstances change, the vision that brought you success in the past must also change. Listen to hear how a bra manufacturer overcame the challenges of the bra-burning movement of the 1970s.

Often an idea will need a reality check—can it be executed? Listen to hear how a senior leader at Microsoft discovered the impact of storytelling.

Attitude has a significant impact on performance. Listen to hear how a Russian gymnast went from storming out of one Olympic event to winning gold in the next.

If you give your employees guiding principles rather than rules, they will do amazing things. Listen to hear special guest Doug Keeley’s favourite business story of all time.

Don’t get too fixed in your thinking, be ready to shift or adapt. Listen to hear how one CEO, set in his ways, caused his company’s market share to plummet.

Having an impact often depends on asking good questions. Listen to hear how the global phenomenon that is Earth Hour was born out of a question.