Blog

Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.

Storytelling is how we’ve shared ideas since the start of time. But somewhere along the way, we adopted an overly rational way of conveying information. It’s time to redress the balance.

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.

The best sellers are the ones who tell stories. Listen to hear Anecdote Principals, Mike Adams and Paul Ichilcik, share their insights on sales communication.

Change in an organisation can be difficult. Listen to hear Tully Cashman divulge key story strategies he has implemented at Cargill, after working with Anecdote.

How can you utilise story techniques when presenting an innovation? Listen to hear innovation expert, Paul Chapman, share his experiences.

The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.

How can you inspire your team to hold your company values? Listen to hear Indranil Chakraborty, a storytelling expert and Anecdote Partner, unpack values communication.

Have you been in a boring presentation, wearily watching slide after slide? Listen to hear marketing guru and friend of Anecdote, Darren Woolley, unpack brand communication.