Blog

No matter how unlikely an event seems, it pays to prepare. Listen to hear the inspiring but tragic story of Rick Rescorla, whose meticulous planning saved almost 3,000 people on 9/11.

Choosing to remain a bystander can have disastrous effects. Listen to hear how 37 people assumed another person would take responsibility and, as a result, a young woman lost her life.

There is no chance of agreement when opposing sides lose their cool. Here’s a story you can enjoy as an anecdote or retell it to make a similar point.

Imperfect conditions don’t equate to imperfect performance. Listen to hear how a solo jazz pianist made the most of what he had and recorded the best selling solo piano album of all time.

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

Whether it’s a launch or something smaller, you can look at your events through a storytelling lens and make sure that you’re telling an engrossing story.

Problems are inevitable but solvable. Listen to hear how an English mathematician solved a 358-year-old maths problem.

Going with your gut is likely to lead you down the wrong path. Listen to hear how ignoring the data led to Blockbuster’s demise.

Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace.

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.