Blog

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

Twice in the past week I have been asked about our thoughts on presentation skills training as part of learning to be an effective storyteller… …

You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, …

“We don’t have time to hear a story. Just give us the facts.” Have you heard that before? The thing is, it’s simply untrue. We …

Last week I had the pleasure to meet Eileen Sutton who is a financial services copywriter in New York. I was describing some of the …

Yesterday I presented a couple of storytelling workshops at the Science Communicators Conference in Brisbane. Great people. Excellent conference. One of the highlights of the …

The story I’m about to share featured in a case study we recently published about our work with Yammer. It got me thinking about something Ursula …

Have you ever wondered why you can remember someone’s job but not their name? Here’s a simple experiment you can do that I learned from …

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned …

I was the first contestant on the Millionaire Hot Seat for the night. The host, Eddie McGuire, was beaming at me just behind the monitor …