Archive for the ‘Insight’ Category

Data storytelling: Hollywood is the wrong model

Posted by  Shawn Callahan —July 15, 2020
Filed in Anecdotes, Business storytelling, Communication, Insight

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

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066 – Atari hero transforms extraterrestrial into subterranean

Posted by  Anecdote International —July 14, 2020
Filed in Insight, Podcast

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.

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065 – It’s just like riding a bike 1200km

Posted by  Anecdote International —July 7, 2020
Filed in Anecdotes, Insight, Podcast

Can you think of a time when the odds weren’t in your favour, but you still made it work? Listen to hear the inspirational story of Jyoti Kumari and her 1200km journey.

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060 – Sleepy racers run towards Cliff

Posted by  Anecdote International —June 2, 2020
Filed in Business storytelling, Insight, Podcast

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.

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059 – Turning point between The Rock and a hard place

Posted by  Anecdote International —May 26, 2020
Filed in Employee Engagement, Insight, Podcast, Strategy

Every interaction you have with an employee is an opportunity to build engagement or destroy it. What do you usually do? Listen to hear how a small moment influenced how Dwayne ‘The Rock’ Johnson interacts with fans!

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058 – Pedalling like hell he can

Posted by  Anecdote International —May 19, 2020
Filed in Anecdotes, Insight, Podcast

Do you put 100% effort into everything you do? Is it making a difference to your performance? Listen to this podcast to hear more!

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056 – No flies on Golding mock trial

Did you experience something at high school that you will remember forever? Listen to hear a group of high school students’ invaluable experience!

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A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

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016 – Tips for strawberry flavour

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

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Creating powerful moments to trigger stories in the workplace

Learn to create more stories within your organisation by taking ordinary moments and turning them into memorable experiences people will share with others.

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