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Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

Learn to create more stories within your organisation by taking ordinary moments and turning them into memorable experiences people will share with others.

Oprah Winfrey just gave a powerful speech at the 2018 Golden Globes. Much of the power was derived from the stories she told. Find out how this worked here.

There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.

You miss some really good opportunities to learn from others when you jump to conclusions about what they’re like. Learn to overcome bias with this story.

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example:

It’s easy to ask someone to do something difficult when it doesn’t affect us directly. Next time you ask, use this fantastic story to show your support.

Confirmation bias affects us all. Hidden assumptions can cost dearly when it comes to tackling complex issues in business and society. Learn more here:

When storytelling with slides to influence and persuade, think about the emotions you are conveying, then craft slides that amplify them. Here’s how.