Archive for the ‘Insight’ Category

A strategy story does more than communicate your strategy

Posted by  Shawn Callahan —June 28, 2019
Filed in Business storytelling, Insight, Strategy

Sometimes the best way to get everyone on the same page is with a good story. Join Shawn as he explores why a good strategy story is essential for business.

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016 – Tips for strawberry flavour

In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.

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Creating powerful moments to trigger stories in the workplace

Learn to create more stories within your organisation by taking ordinary moments and turning them into memorable experiences people will share with others.

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A lesson in storytelling from Oprah

Posted by  Shawn Callahan —January 12, 2018
Filed in Business storytelling, Insight

Oprah Winfrey just gave a powerful speech at the 2018 Golden Globes. Much of the power was derived from the stories she told. Find out how this worked here.

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Oral storytelling techniques: how to finish your story

Posted by  Shawn Callahan —November 16, 2017
Filed in Anecdotes, Business storytelling, Insight

There are many ways to finish a story. Use these oral storytelling techniques and you might even hear your story being retold, the greatest of compliments.

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Storytelling tips you can try: overcome bias to make the most of opportunities

Posted by  Shelley Fenech —November 9, 2017
Filed in Anecdotes, Business storytelling, Insight

You miss some really good opportunities to learn from others when you jump to conclusions about what they’re like. Learn to overcome bias with this story.

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Storytelling tips you can try: Customer service is also about the invisible people

Posted by  Shelley Fenech —September 18, 2017
Filed in Anecdotes, Culture, Insight

We should be mindful of how our customer service affects not only those in front of us, but also those we haven’t thought of. Learn from Gandhi’s example:

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Storytelling tips you can try: Do you get in the wheelbarrow with your team?

Posted by  Shelley Fenech —September 14, 2017
Filed in Anecdotes, Employee Engagement, Insight

It’s easy to ask someone to do something difficult when it doesn’t affect us directly. Next time you ask, use this fantastic story to show your support.

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The confirmation bias driving our behaviour

Posted by  Mark Schenk —September 8, 2017
Filed in Anecdotes, Culture, Insight

Confirmation bias affects us all. Hidden assumptions can cost dearly when it comes to tackling complex issues in business and society. Learn more here:

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Storytelling with slides: meaning is inferred

Posted by  Shawn Callahan —September 7, 2017
Filed in Anecdotes, Business storytelling, Insight

When storytelling with slides to influence and persuade, think about the emotions you are conveying, then craft slides that amplify them. Here’s how.

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