085 – Corporate Storytelling—Narrative insight with Bernard and Tracey Swanepoel
Filed in Corporate Storytelling, Insight, Podcast
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Spotify | RSS
The shortest distance between two people is a story. Listen to hear strategy and leadership experts Bernard and Tracey Swanepoel share their experience in story listening.
Welcome to the fourth episode of our Anecdotally Speaking—Corporate Storytelling series! The series celebrates the paper we released at the end of October titled Corporate Storytelling—The Essential Guide. It is our definitive guide to corporate storytelling and delves into the myriad of ways you can apply storytelling in a business context. To access the paper, click here!
Thank you to Bernard and Tracey Swanepoel for being part of this episode. To connect with Bernard, click here. And to connect with Tracey, click here.
Next week, we will be joined by Paul Chapman, Executive Chairman at Australian Turntable Company and Chair of Bendigo Invention and Innovation Festival. Paul will share his experience in innovation and of using story within his own company. It will be an episode you won’t want to miss!
For your storybank
Tags: narrative, insight, corporate storytelling, story listening, analogy
This story starts at 32:20
In South Africa, a man named Richard grew up in a mining family. His father was the mine’s Chief Medical Officer, so his family lived in a property on a mine site.
On Saturdays, one of the local mine workers would come and work on Richard’s family garden for extra income. Richard was about nine years old at the time.
One Saturday, he saw his dad giving the gardener his monthly payment for working in the garden. It was 50 cents.
Richard realised that for working four or five Saturdays in a month, his dad paid the gardener less than he gave him in pocket money. The moment formed the rest of his life. From then on, he could not stand inequality.
Some years later, he was arrested by the apartheid government for being a student leader at one of the liberal campuses. He was detained for a few days while his family worried that he wasn’t alive.
Anecdote International is a global training and consulting company, specialising in utilising storytelling to bring humanity back to the workforce. Anecdote is now unique in having a global network of over 60 partners in 28 countries, with their learning programs translated into 11 languages, and customers who incorporate these programs into their leadership and sales enablement activities.