Archive for the ‘Business storytelling’ Category

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Moments are Powerful: Storytelling Workshop in Spain

Posted by  Mark Schenk —July 10, 2018
Filed in Business storytelling, Events

Some of the most important parts of stories are specific moments. It’s these particular moments that we think of when remembering a story we’ve been told. The Heath brothers published their latest book, Moments, in late 2017. In it they explain how our lives are made up of moments – when you pass your driver’s […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford University graduate who conducts an experiment to […]

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024 – U2 can protect your tribe

Posted by  Shawn Callahan —June 29, 2018
Filed in Anecdotes, Business storytelling, Podcast, Uncategorized

An important part of leadership is taking care of your team. This story is a beautiful example of how taking care of others and helping them through tough times is beneficial for everyone. The focus of this story is U2 at their 1986 Tempe concert, and how a death threat almost led to them cancelling their […]

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023 – Industrial design with child’s play

Posted by  Shawn Callahan —June 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

Putting the customer first and shifting your perspective to seeing how your design might be viewed by others is really important in today’s globalised, competitive market. It’s Mark’s turn to tell a story this week and the example he tells is particularly useful if you’re designing products, processes or services. Doug Dietz works for years […]

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022 – Saving Rubles with mutual Mars

Posted by  Shawn Callahan —June 13, 2018
Filed in Anecdotes, Business storytelling, Podcast

We’ve changed things up a little for this week’s episode of Anecdotally Speaking! We have Gerry Lynch, former General Manager of Mars New Zealand and now CEO of Delmaine Fine Foods tell the story this week. Mars New Zealand has been awarded as the best place to work in the country. Everything in their work is […]

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021 – Rolling stones to hidden gems

Posted by  Shawn Callahan —June 4, 2018
Filed in Anecdotes, Business storytelling, Podcast

Working in teams can be hard. In the process of working together, we can disagree, stall and face major setbacks. However, when a team comes together and gets across the finish line it can be great. The story Mark shares this week gives a useful analogy that can help teams get through the rough patches […]

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020 – Twists and turns of a flying fortress

Posted by  Shawn Callahan —May 30, 2018
Filed in Anecdotes, Business storytelling, Podcast

Small things can make a big difference. That’s the theme of this episode of Anecdotally Speaking. In Episode 20, Twists and turns of a flying fortress, we hear how a checklist saved Boeing from going under and offered a key advantage to the US Army in World War 2. It’s a versatile story, which makes […]

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019 – Three feet away from the gold seam

Posted by  Shawn Callahan —May 24, 2018
Filed in Anecdotes, Business storytelling, Podcast

It takes a lot of hard work and persistence to do something great. Naturally, if the goal is a big one it’s going to be harder to achieve. You just don’t want to give up and find out that you were close to achieving it. This week, Mark tells a story about the Colorado gold […]

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Storytelling for Leaders – June 2018, Brisbane

Posted by  Mark Schenk —May 23, 2018
Filed in Business storytelling, Events

Storytelling is quickly being realised as an essential skill in business. When done right (and well) stories save time, demystify strategies and make messages stick. In 2013, Laurie Lawrence won the Senior Australian of the Year Award for his lifesaving program, Kids Alive – Do the Five. In this interview after winning the award, Laurie […]

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018 – Are you married?

Posted by  Shawn Callahan —May 15, 2018
Filed in Anecdotes, Business storytelling, Podcast

Our story this week is a short one, but it has an impact. As you will see if you tell a story in an unexpected way, and the topic is possible death or injury, you will immediately generate interest from your audience. We also talk about keeping track of the movies you watch, even rate […]

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