Archive for the ‘Business storytelling’ Category

038 – Dolphin kicks out number one

Posted by  Anecdote International —February 18, 2019
Filed in Business storytelling, Podcast

This story contrasts Michael Phelps’ swims at the 2008 and 2012 Olympics. Learn some valuable business points on not becoming complacent and staying on top.

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037 – Fortran reveals Hidden Figures

Posted by  Anecdote International —January 30, 2019
Filed in Business storytelling, Podcast

Dorothy Vaughan was a mathematician who worked for NASA during the 1960s. Her story is an excellent example of effectively responding to disruption.

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How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

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036 – The way to a rioter’s heart

Posted by  Anecdote International —December 5, 2018
Filed in Business storytelling, Podcast

This week’s podcast explains how to prevent a riot by using brains rather than brawn, and that even the smallest changes can yield the largest results.

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035 – Spotify bugs bite back

Posted by  Anecdote International —November 27, 2018
Filed in Business storytelling, Podcast

This week’s podcast shows us how not all bugs in the system are necessarily bad, and why change is made easier with a little familiarity.

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034 – When baggage really flies

Posted by  Anecdote International —November 22, 2018
Filed in Business storytelling, Podcast

This week’s podcast shows how Southwest Airlines stuck to their purpose which helped the airline add over $1 billion to their bottom line. Find out how.

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033 – Nixon on the poverty line

Posted by  Anecdote International —November 12, 2018
Filed in Business storytelling, Podcast

How do stories change minds and influence people? This podcast gives a compelling example of how the right stories can shift strongly held views.

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Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

Anecdote will be in Silicon Valley this December to deliver two storytelling programs, Storytelling for Sales and Story-powered Culture Change. Learn more.

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032 – Dyson innovation really sucks

Posted by  Anecdote International —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. Find out more in this podcast.

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

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