Archive for the ‘Business storytelling’ Category

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Changing people’s minds – how to turn ‘no’ into ‘yes’

Posted by  Mark Schenk —October 23, 2018
Filed in Business storytelling, Leadership Posts

Changing people’s minds can be tough, especially when they have strongly entrenched views. It turns out that story is a powerful weapon, albeit a surprising one, that can really help turn a ‘no’ into a ‘yes’. In September, I was running our Storytelling for Leaders program for a group of Vice Presidents of a global […]

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, you often need to establish a rapport with others, to connect with them. It might be when you meet new people in an office or when you give a presentation or a talk. In each case, the other people will want to know who you are and what you stand for. They […]

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030 – Damit Samit, what a great idea

Posted by  Shawn Callahan —October 7, 2018
Filed in Business storytelling, Podcast

Steve Crompton shares an inspiring, real-life rags to riches story, which proves that anyone can make a difference and achieve their dreams if they take the initiative and are willing to work hard to make it happen.  Anecdotally Speaking is back! We’ve taken a short hiatus while travelling all over Australia and the world. We’ve […]

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]

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029 – Paul revered while Dawes knocked

Posted by  Shawn Callahan —September 4, 2018
Filed in Business storytelling, Podcast

It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially for your ‘news feed’. But does your attention to the news depend on the messenger? In today’s story, we contrast the famous Paul Revere with the not so famous William […]

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028 – Hot Brazilians futsal weapon

Posted by  Shawn Callahan —August 15, 2018
Filed in Business storytelling, Podcast

Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating that tendency and putting […]

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027 – John Snow versus the Miasma

Posted by  Shawn Callahan —July 26, 2018
Filed in Anecdotes, Business storytelling, Podcast

Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. If you work with data, this story is particularly useful for you. While we disagree on some things in […]

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026 – Henry Ford did that?

Posted by  Shawn Callahan —July 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored what everyone around him thought and went ahead with a decision that would more than double his profit. We discuss how this is a great example of how a company […]

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Moments are Powerful: Storytelling Workshop in Spain

Posted by  Mark Schenk —July 10, 2018
Filed in Business storytelling, Events

Some of the most important parts of stories are specific moments. It’s these particular moments that we think of when remembering a story we’ve been told. The Heath brothers published their latest book, Moments, in late 2017. In it they explain how our lives are made up of moments – when you pass your driver’s […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford University graduate who conducts an experiment to […]

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