Archive for the ‘Business storytelling’ Category

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Helping Big Data Scientists be Storytellers

Posted by  Shawn Callahan —April 5, 2013
Filed in Business storytelling

We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over at the HBR blog last week Jeff Bladt and Bob Filbin from DoSomething.org wrote a piece entitled A Data Scientist’s Real Job: Storytelling. Their point was simple. Data on its own is […]

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The Role of Storytelling in Government

Posted by  Shawn Callahan —April 4, 2013
Filed in Business storytelling, Strategy

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of public value creation to elected representatives of the people in legislatures and executive branch positions.”1 Private sector leaders have it easy: they sell their products, they generate revenue, they manage […]

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Feeling the need for change

Posted by  Daryl Cook —March 21, 2013
Filed in Anecdotes, Business storytelling, Leadership Posts

Kevin shared this story with me the other day. It’s too good not to retell. > A few years back, there was an ad agency called Allen Brady and Marsh (ABM). It was a very showbiz agency, and not very fashionable. They were pitching for the British Rail account against some very good agencies and […]

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Using stories to catch ‘smart-talk’

Posted by  Shawn Callahan —March 18, 2013
Filed in Business storytelling

He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all just empty ‘smart-talk’? Smart-talk is information without understanding, theory without practice – ‘all mouth and no trousers’, as the old aphorism puts it. It’s all too common amongst would-be ‘experts’ […]

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Storytelling for Sales Public workshop in Melbourne – only 2 days to go

Posted by  Kevin Bishop —March 18, 2013
Filed in Business storytelling, News

We are all looking for better ways to sell. Better ways to build relationships with our clients. Better ways to understand their needs. Better ways to communicate our products and services with impact. We all want to stand out from our competitors. Anecdote’s Storytelling for Sales Program develop’s your story skills to do exactly that. […]

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Awesome stories

Posted by  Mark Schenk —March 12, 2013
Filed in Business storytelling, Fun

Every two months an email arrives that I am always happy to receive. Its the bi-monthly newsletter from the Awesome Stories website. Awesome Stories is designed as an educational website that makes primary source material available to the general public. Much of the material is normally available only via national archives, libraries, universities, museums, historical […]

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In praise of small stories

Posted by  Shawn Callahan —March 11, 2013
Filed in Business storytelling

Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or even implement a strategy. Stories are our user manuals for life. There’s a tendency, however, for leaders to find and tell the big stories in the business—it’s human nature. For […]

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Challenging ‘power’ and the stories that triggers

Posted by  Kevin Bishop —March 8, 2013
Filed in Business storytelling, Leadership Posts

A particular type of story that gets retold in organisations is the story about when ‘power’ was challenged and the result. We collected the following story from a client about how challenge, or more accurately, a perceived challenge, was handled by their former chief executive: Keith just asked a question during one of John’s Chief […]

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Practical application of business storytelling

Posted by  Mark Schenk —March 5, 2013
Filed in Business storytelling, Leadership Posts

I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent example to relate. We ran a session in late November with the senior HR team for a large company and one of the participants called me in December to give […]

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

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