Blog

Shawn Callahan’s book, Putting Stories to Work, has been awarded a joint Gold Medal at the Axiom Business Book Awards. Learn about his writing journey here.

With a connection story it’s important to reveal something about yourself to create a bond with your audience. Find out how personal you should be here.

If you want to change someone’s mind about something, facts may not help you. So what do you do if changing minds or culture is important for your business?

How do we collect stories? How do we know which stories to collect, and why? Make collecting stories easy with these easy to use techniques.

How do we learn in action? How do we improve what we do – particularly when working together with others? Try feedback loops and stories as described here.

He looks the part; knows all the right business jargon; can quote chapter-and-verse from all the best-known practitioners. But is it all empty ‘smart-talk’?

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.