Archive for the ‘Business storytelling’ Category

The state of storytelling in 2016 – insights from the ATD2016 conference

Posted by  Mark Schenk —June 16, 2016
Filed in Business storytelling, News

Storytelling has become ubiquitous. But, as this post explains, there are many different takes on it and some have little to do with actual storytelling.

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Storytelling Vs. Corporate Speak

Posted by  Shawn Callahan —April 15, 2016
Filed in Business storytelling, Communication

Who doesn’t like a useful infographic? Here’s one that contrasts a story way of speaking with the insidious corporate speak we often hear at work.

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The writing process for Putting Stories to Work

Posted by  Shawn Callahan —April 5, 2016
Filed in Business storytelling

What was the writing process for Putting Stories to Work? Here are tips on research, making notes, writing tools and the process used.

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Tyrion’s Persuasive language in this Game of Thrones Passage Puts Ted Talks to Shame

Posted by  Shawn Callahan —March 4, 2016
Filed in Business storytelling, Communication

Even if you’re not a Game of Thrones fan, Tyrion’s sales pitch to Daenerys is sheer genius and a case study in persuasive language. Learn why in this post.

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Keeping to the point with your business storytelling

Posted by  Shawn Callahan —February 23, 2016
Filed in Business storytelling

A business story is not a business story unless it has a point. And not only do you need a point but keeping to the point is just as important.

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Why leaders need good storytelling skills – Part 2

Posted by  Shawn Callahan —February 16, 2016
Filed in Business storytelling

Mastering good storytelling skills is a must for leaders to communicate strategy and engage people. Here are 4 ways to put stories to work.

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Why Leaders Need Good Storytelling Skills – Part 1

Posted by  Shawn Callahan —February 9, 2016
Filed in Business storytelling

Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.

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Explaining complex ideas with stories

Posted by  Shawn Callahan —February 3, 2016
Filed in Business storytelling

Oscar nominated movie The Big Short uses some very interesting story techniques when explaining complex ideas. There are some important lessons here:

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Sharing stories so they can be retold

Posted by  Shawn Callahan —January 29, 2016
Filed in Business storytelling

Shawn Callahan talks about Malcolm Gladwell’s The Tipping Point, his own book Putting Stories to Work and why he tells stories that are easy to retell.

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