Archive for the ‘Business storytelling’ Category

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Implementing your change ideas with stories

Posted by  Anjali Sharma —June 23, 2014
Filed in Business storytelling

Anjali Sharma is the Managing Director of Narrative: The Business of Stories and an Anecdote Partner for the Storytelling for Leaders Program in Singapore and Malaysia. Adam works as a corporate communications head in a hospital. He is just about to announce a new initiative to the entire hospital: the formation of a Pediatric Rapid […]

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3 keys to igniting retail sales by storytelling and story listening

Posted by  Christopher Kogler —June 18, 2014
Filed in Business storytelling

By Christopher Kogler, an Anecdote partner based in the USA. I recently had the pleasure of interviewing a senior sales manager for a big box retail operation on the West Coast of the US and asked her to share a few of her secrets for success with me. Danielle shared the 3 principal keys she […]

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The Power of Failure Stories

Posted by  Shawn Callahan —June 13, 2014
Filed in Business storytelling

Your willingness to share a failure can have a powerful effect. I remember this one clearly. It was a real punch to the gut. I was standing in the foyer of the Melbourne Fire Brigade headquarters when I received the call. The voice on the other end of the line was a new client: ‘I’m […]

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The power of stories to endure

Posted by  Paul Joosten —June 7, 2014
Filed in Business storytelling

By Paul Joosten, an Anecdote Partner based in the Netherlands ‘In our company, I like to work with people who have the courage to make mistakes!’ So said the new Vice President of Oracle Northern Europe, Ad Nederlof, in his kick-off speech in June 1994. Was he serious? Did I hear him right? We worked at Oracle, […]

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Clarity stories are one of the things Government officials can do right

Posted by  Amanda Marko —June 2, 2014
Filed in Business storytelling, Strategy

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of screaming party loyalists had temporarily replaced thousands of screaming Knicks fans for a week in late August 2004. Behind an unmarked door off the main floor, the volume was more […]

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One simple way to bring your stories to life

Posted by  Shawn Callahan —May 9, 2014
Filed in Business storytelling

Often people mistakenly think oral stories are about words when in fact good oral stories are about pictures and emotions. When you hear a story and can see it happening you’re transported to the place where it’s taking place and you relive it with the teller. This natural and effortless collaboration between teller and listener […]

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3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote on strategic stories. In the workshop I asked the participants to think of a good leader and share a story that illustrates why you think they’re outstanding. One participant shared […]

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Whodunnit? Using names in business storytelling

Posted by  Mark Schenk —April 22, 2014
Filed in Business storytelling

Stories have incredible natural power and they help us to have impact and be heard over the bombardment of information people receive every day. So, what is it that holds people back from using more examples in business? One of the reasons is our reluctance to name individuals. Instead of talking about Mary, an accounts […]

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out did something remarkable, something out of the ordinary. The Palace Grill in Santa Barbara is a Cajun restaurant. Lots of people line up to get a table. Lots of buzz. […]

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring at hundreds of colourful sticky notes on a wall. They were the result of a day’s efforts by the senior management of my company, Mahindra Holidays, to create a corporate […]

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