Archive for the ‘Business storytelling’ Category

Come to the Storytelling for Leaders program at the Melbourne Zoo

Posted by  Lucy Honeywell —August 25, 2015
Filed in Business storytelling, Events, Leadership Posts

Anecdote is holding a public Storytelling for Leaders program on September 9th at the Melbourne Zoo. We would love to see you there. Find out more here:

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Why we create anti-stories in the face of change

Posted by  Claire Scobie —August 20, 2015
Filed in Business storytelling, Communication, Culture

People often create anti-stories when faced with change. Can better stories be the answer to change management? Claire Scobie shares her insights here:

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Are storytelling techniques the new social lubricant?

Posted by  Raf Stevens —August 11, 2015
Filed in Business storytelling, Culture, Insight

Is alcohol our ultimate social lubricant? Can we interact without it? Raf Stevens says yes, with the right storytelling techniques. Find out more here:

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3 simple ways to improve your sales pitch

Posted by  Mark Schenk —July 20, 2015
Filed in Business storytelling, Selling

How do you apply the power of storytelling to pitching big ideas? Here are three ways to improve your sales pitch that might make all the difference.

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

Businesses that move tourism beyond experience to stories will differentiate themselves and be sought out by the many people who hear the stories. Why?

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Why don’t people believe you are telling the truth?

Posted by  Mark Schenk —July 14, 2015
Filed in Business storytelling

If you assert something as a fact less than half of the people listening will believe you. How do you make sure people know you are telling the truth?

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Good business storytelling doesn’t have to be difficult or complicated. Here is a handy checklist with 5 easy ways to improve your business stories.

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Assertions are red, stories are blue

Posted by  Mark Schenk —July 7, 2015
Filed in Business storytelling, Communication

There is a big difference between assertions and stories. Most business talk is full of assertions but they are hard to remember. There is a better way.

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Marketing and sales remain important engines for business so how can the art of storytelling help with transition to the new business environment?

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Case studies are dead. Long live success stories

How do you make case studies interesting to read, easy to recall and effortless to retell? Anecdote Partner, Indranil Chakraborty, shares tips here:

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