Archive for the ‘Business storytelling’ Category

Storytelling techniques that get people’s attention

Posted by  Mark Schenk —April 24, 2015
Filed in Business storytelling

Narrative is the oldest and most compelling method of holding someone’s attention; everybody wants to be told the story. Always look for ways to convey …

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How to find and tell a story to support your cause

Posted by  Shawn Callahan —March 31, 2015
Filed in Business storytelling

Activists know that a personal story has the best chance of influencing a decision. So when they canvas support, they often ask for personal stories …

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Storytelling for Leaders programmes set for take off in New Zealand

Posted by  Ross Pearce —March 26, 2015
Filed in Business storytelling, Collaboration, News

Let’s catch up over coffee Last October, I received a call from Shawn Callahan, to see if we could catch up over coffee when he …

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Give your data more power by wrapping facts in a story

Posted by  Mark Schenk —March 20, 2015
Filed in Business storytelling

Stories are powerful – we all know that. So powerful that, sometimes, a single example can overwhelm a wheelbarrow full of facts.   Business storytelling …

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Improve your writing – do not mention stories

Posted by  Shawn Callahan —March 11, 2015
Filed in Business storytelling

Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls …

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How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Every large change program invariably starts with enthusiasm, good intentions and an energy spike, even if there are naysayers. But as time wears on, it’s easy …

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How to develop the vital habit of noticing stories

Posted by  Shawn Callahan —February 4, 2015
Filed in Business storytelling

Develop your own search image for stories Once you’ve developed the ability to spot stories, the next habit is to actively notice them. Early in …

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A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

The problem with a negative story Being negative is an easy trap to fall into. When trying to prove a point or change someone’s mind, …

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Why aren’t we telling stories in business?

Posted by  Mark Schenk —January 20, 2015
Filed in Business storytelling

There are many reasons why stories are not used in business settings. One of the reasons is that every story we tell reveals something about …

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A simple method to help you to remember stories

Posted by  Shawn Callahan —January 15, 2015
Filed in Business storytelling

The most effective use of business storytelling is when you can tell a story to make a point off the cuff, no preparation. This can …

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