Blog

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …

Have you ever had that feeling that your executive team is all saying they understand and support the strategy but you sense that they are …

Smart people hate to be told what to do or say. Yet way too often leaders are given a standard set of powerpoint slides or …