Archive for the ‘Strategy’ Category

Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

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Knowing when to find a strategic narrative

Posted by  Shawn Callahan —March 17, 2015
Filed in Strategy

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?

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How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

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Effective vision statements evoke imagery

Posted by  Shawn Callahan —February 12, 2015
Filed in Strategy

Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.

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Clarity stories are one of the things Government officials can do right

Posted by  Amanda Marko —June 2, 2014
Filed in Business storytelling, Strategy

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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A strategic approach to organisational narratives

Posted by  Shawn Callahan —December 17, 2013
Filed in Strategy

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

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To John Hagel: please don’t take story out of corporate narrative

Posted by  Shawn Callahan —October 9, 2013
Filed in Business storytelling, Strategy

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …

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