Archive for the ‘Strategy’ Category
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Years
Keeping oral stories oral for better strategy
When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:
Read MoreGiving strategy a soul with strategic stories
As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?
Read MoreKnowing when to find a strategic narrative
Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?
Read MoreHow to stop your change program from stalling
Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.
Read MoreEffective vision statements evoke imagery
Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.
Read MoreClarity stories are one of the things Government officials can do right
By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …
Read MoreHow to connect brand and sales with oral stories to accelerate growth
Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …
Read MoreA strategic approach to organisational narratives
Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …
Read MoreIABC Survey shows strategic narratives linked to effective change
The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …
Read MoreTo John Hagel: please don’t take story out of corporate narrative
John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …
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