Archive for the ‘Strategy’ Category

How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

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Effective vision statements evoke imagery

Posted by  Shawn Callahan —February 12, 2015
Filed in Strategy

Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.

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Clarity stories are one of the things Government officials can do right

Posted by  Amanda Marko —June 2, 2014
Filed in Business storytelling, Strategy

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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A strategic approach to organisational narratives

Posted by  Shawn Callahan —December 17, 2013
Filed in Strategy

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

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To John Hagel: please don’t take story out of corporate narrative

Posted by  Shawn Callahan —October 9, 2013
Filed in Business storytelling, Strategy

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …

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How to get all your executive team on the same page with your strategy

Posted by  Shawn Callahan —July 24, 2013
Filed in Business storytelling, Leadership Posts, Strategy

Have you ever had that feeling that your executive team is all saying they understand and support the strategy but you sense that they are …

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A strategic story mustn’t be a script

Posted by  Shawn Callahan —June 6, 2013
Filed in Business storytelling, Strategy

Smart people hate to be told what to do or say. Yet way too often leaders are given a standard set of powerpoint slides or …

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Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a …

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