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When you develop a strategy story, moving from oral stories to written stories can have a negative impact on their effectiveness. Find out why here:

As many as 80% of companies do not really understand their strategies. Obviously, this is a big problem. How can strategic stories help?

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?

Large change program projects always start with good momentum. But what can you do to avoid a project slump? Use stories to remember purpose.

Most vision statements lack imagery which has been shown to impact performance. This recent study shows how imagery is important.

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …