072 – All about the strategy story

Posted by  Anecdote International —August 25, 2020
Filed in Podcast, Strategy

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

On this week’s episode of Anecdotally Speaking, Mark and Shawn change things up and share a type of story—a strategy story. The pair give insight into how and why we help companies craft strategy stories, and what structure we follow when crafting them.

Strategy stories follow the below structure:

In the past…

Then something happened…

So now…

In the future…

If you are interested in strategy stories or have any questions, please leave them in the comments below or email us at people@anecdote.com

Mark also sets a challenge for our listeners, asking you to tell us how many stories are told in the episode. Leave your answer in the comments below or on any of our social posts about this podcast!

About  Anecdote International

Anecdote International is a global training and consulting company, specialising in utilising storytelling to bring humanity back to the workforce. Anecdote is now unique in having a global network of over 60 partners in 28 countries, with their learning programs translated into 11 languages, and customers who incorporate these programs into their leadership and sales enablement activities.


  1. Paul Stuart says:

    Hi Guys,
    I make it 11 stories.

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