The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline add over $1 billion to their bottom line, despite a […]

Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed his mind. It reminded him to be […]

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into innovation. Most of us know the Dyson brand. Their vacuum cleaners, […]

Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best. Continuing to share stories from those we’ve met on our travels, in this episode we’re joined by Sir Charles Masefield. Charles shares a story from very early in his career with BAE Systems. Charles […]

Steve Crompton shares an inspiring, real-life rags to riches story, which proves that anyone can make a difference and achieve their dreams if they take the initiative and are willing to work hard to make it happen.  Anecdotally Speaking is back! We’ve taken a short hiatus while travelling all over Australia and the world. We’ve […]

It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially for your ‘news feed’. But does your attention to the news depend on the messenger? In today’s story, we contrast the famous Paul Revere with the not so famous William […]

Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating that tendency and putting […]

Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. If you work with data, this story is particularly useful for you. While we disagree on some things in […]

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored what everyone around him thought and went ahead with a decision that would more than double his profit. We discuss how this is a great example of how a company […]

When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford University graduate who conducts an experiment to […]