Blog

Sometimes when you want people to take action it can be harder expected. Listen to hear how a Yale University experiment exposed why details are important.

Sometimes asking for a favour is a good way to build rapport. Listen to hear how Benjamin Franklin turned a rival to a friend.

Can you balance an egg on its pointy end? Listen to hear how Brunelleschi revolutionised how we think about innovation with one small egg demonstration.

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

When you are focused on one task, do you miss valuable moments happening around you? Listen to hear how a world-class musician went unnoticed in a Washington train station.

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

Do you need to inspire your team to never give up? Listen to hear Diana Nyad’s story of swimming non-stop for 53 hours.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.