Archive for the ‘Podcast’ Category

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034 – When baggage really flies

Posted by  Shawn Callahan —November 22, 2018
Filed in Business storytelling, Podcast

The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. Having a clear purpose can help an organisation make better decisions. Southwest Airlines’ purpose to ‘democratise the skies’ helped the airline add over $1 billion to their bottom line, despite a […]

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033 – Nixon on the poverty line

Posted by  Shawn Callahan —November 12, 2018
Filed in Business storytelling, Podcast

Is poverty a lack of character or a lack of cash? This story could change your mind.   This week, it is Mark’s turn to share a story. The story he has chosen is one which demonstrates how stories can change minds and influence people. This story changed his mind. It reminded him to be […]

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032 – Dyson innovation really sucks

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Podcast

The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into innovation. Most of us know the Dyson brand. Their vacuum cleaners, […]

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031 – Charles Masefield on humility and productivity

Posted by  Shawn Callahan —October 25, 2018
Filed in Business storytelling, Employee Engagement, Podcast

Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best. Continuing to share stories from those we’ve met on our travels, in this episode we’re joined by Sir Charles Masefield. Charles shares a story from very early in his career with BAE Systems. Charles […]

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030 – Damit Samit, what a great idea

Posted by  Shawn Callahan —October 7, 2018
Filed in Business storytelling, Podcast

Steve Crompton shares an inspiring, real-life rags to riches story, which proves that anyone can make a difference and achieve their dreams if they take the initiative and are willing to work hard to make it happen.  Anecdotally Speaking is back! We’ve taken a short hiatus while travelling all over Australia and the world. We’ve […]

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029 – Paul revered while Dawes knocked

Posted by  Shawn Callahan —September 4, 2018
Filed in Business storytelling, Podcast

It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially for your ‘news feed’. But does your attention to the news depend on the messenger? In today’s story, we contrast the famous Paul Revere with the not so famous William […]

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028 – Hot Brazilians futsal weapon

Posted by  Shawn Callahan —August 15, 2018
Filed in Business storytelling, Podcast

Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating that tendency and putting […]

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027 – John Snow versus the Miasma

Posted by  Shawn Callahan —July 26, 2018
Filed in Anecdotes, Business storytelling, Podcast

Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. If you work with data, this story is particularly useful for you. While we disagree on some things in […]

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026 – Henry Ford did that?

Posted by  Shawn Callahan —July 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored what everyone around him thought and went ahead with a decision that would more than double his profit. We discuss how this is a great example of how a company […]

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025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford University graduate who conducts an experiment to […]

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