191 – Ben and Jerry take a stand on marriage equality

Posted by  Anecdote International —September 15, 2023
Filed in Anecdotes, Podcast

Ben & Jerry’s ice cream brought their passionate support for community values to life in a light hearted campaign to support marriage quality during 2017. Shawn and Mark discuss this unique plan to increase community awareness and conversation.

Welcome back to a new Anecdotally Speaking episode.

For your story bank

Tags: Community values, Lighthearted protest, Creating fun community conversations, Simplicity

This story starts at 1:14

Ben & Jerry’s ice cream

quirky, creative flavour names – chunky monkey, caramel sutra

22 unsuccessful attempts at legalising same sex marriage in Australia 2004 to 2017

B & J weighed in with a campaign:

No same sex marriage therefore, no same flavoured double ice cream scoops

Created community conversation on a serious topic in a light hearted way

Ran for 6 months before legislation passed

About  Anecdote International

Anecdote International is a global training and consulting company, specialising in utilising storytelling to bring humanity back to the workforce. Anecdote is now unique in having a global network of over 60 partners in 28 countries, with their learning programs translated into 11 languages, and customers who incorporate these programs into their leadership and sales enablement activities.

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