191 – Ben and Jerry take a stand on marriage equality
Ben & Jerry’s ice cream brought their passionate support for community values to life in a light hearted campaign to support marriage quality during 2017. Shawn and Mark discuss this unique plan to increase community awareness and conversation.
Welcome back to a new Anecdotally Speaking episode.
For your story bank
Tags: Community values, Lighthearted protest, Creating fun community conversations, Simplicity
This story starts at 1:14
Ben & Jerry’s ice cream
quirky, creative flavour names – chunky monkey, caramel sutra
22 unsuccessful attempts at legalising same sex marriage in Australia 2004 to 2017
B & J weighed in with a campaign:
No same sex marriage therefore, no same flavoured double ice cream scoops
Created community conversation on a serious topic in a light hearted way
Ran for 6 months before legislation passed
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