Archive for the ‘Selling’ Category

How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

A knee jerk reaction to counter half-truths and lies is to set everyone straight with the facts. This is the worst approach. See why and what to do instead.

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Improve sales performance with Storytelling for Sales

Posted by  Shawn Callahan —December 2, 2014
Filed in Business storytelling, Selling

In 1988 I joined the database software company Oracle Systems. I worked in the Canberra sales team, where my job was to demonstrate the technical …

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Unlock the power of storytelling by being specific

Posted by  Mark Schenk —October 16, 2013
Filed in Business storytelling, Selling

To really unlock the power of storytelling, you need to Be Specific with the stories that you tell. Last week I was working with a group of …

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People buy from people they like

Posted by  Shawn Callahan —January 31, 2013
Filed in Selling

People buy from people they like and people buy from people like them. This was brought home again to me last week when an email …

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Context is king

Posted by  Shawn Callahan —September 10, 2008
Filed in Culture, Selling

In case there are still people out there who believe we act as rational decision makers, take this scenario. You’re in a shop to buy …

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Using storytelling in sales

Posted by  Shawn Callahan —July 24, 2006
Filed in Selling

Ford Harding has written two useful articles on using anecdotes to overcome common selling challenges. In Harding case he’s focussed on professional firms but the suggestions hold …

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