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Using storytelling in sales

Posted by  Shawn Callahan —July 24, 2006
Filed in Selling

Ford Harding has written two useful articles on using anecdotes to overcome common selling challenges. In Harding case he’s focussed on professional firms but the suggestions hold true for anyone wishing to improve their sales. The first article describes some ways to use anecdote in a sales environment. Here are the article headings. Create Tangible Value Demonstrate The Value […]

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