Blog

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Knowing who you’re talking to, their motivations, what’s happening with their company is called Reading the Play. Learn about this sales skill here:

Storytelling for Sales is growing with the program being delivered in Australia, the US and now in Thailand. Find out more here: