Archive for the ‘Selling’ Category

Storytelling tips you can try: the effect music has on purchasing decisions

Posted by  Shelley Fenech —December 5, 2017
Filed in Anecdotes, Business storytelling, Selling

If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.

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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

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Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling

Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

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Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling

Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.

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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

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The sales skill of reading the play

Posted by  David Christiansen —May 27, 2016
Filed in Insight, Selling

Knowing who you’re talking to, their motivations, what’s happening with their company is called Reading the Play. Learn about this sales skill here:

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Storytelling for Sales is growing

Posted by  Mark Schenk —April 12, 2016
Filed in News, Selling

Storytelling for Sales is growing with the program being delivered in Australia, the US and now in Thailand. Find out more here:

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Our first Anecdote Partner Conference – A gathering of storytellers in Palm Cove

Posted by  Lucy Honeywell —September 9, 2015
Filed in Business storytelling, Events, Selling

Anecdote introduced it’s Storytelling for Sales program and more at their first partner conference – a gathering of storytellers. Read more here:

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