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Years
Story-powered Retail Conversations for Luxury Brands
For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.
Read MoreStorytelling tips you can try: the effect music has on purchasing decisions
If you’re discussing how to improve the sales performance of a product and need to illustrate your point, try this story about music and wine sales.
Read MoreBusiness Storytelling in Mexico and Latin America
Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.
Read MoreStorytelling sales techniques: no story, no sale
This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.
Read MoreWhy your business should be selling through storytelling
Selling through storytelling is very effective. This article explores the vineyards of the Yarra Valley, where stories are selling wine by the boot-load!
Read MoreMix science and storytelling: tell stories about experiments
With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.
Read MoreStorytelling: enhancing your sales force effectiveness
Increase the effectiveness of your sales force by developing their storytelling skills. They will become much more influential in changing minds.
Read MoreStorytelling for Sales: Canberra 2016
Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.
Read MoreThe sales skill of reading the play
Knowing who you’re talking to, their motivations, what’s happening with their company is called Reading the Play. Learn about this sales skill here:
Read MoreStorytelling for Sales is growing
Storytelling for Sales is growing with the program being delivered in Australia, the US and now in Thailand. Find out more here:
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