In case there are still people out there who believe we act as rational decision makers, take this scenario.
You’re in a shop to buy a new ipod and you hear from a friend that two blocks down the street you can get the same one $50 cheaper.
Do you go?
Yes. Of course. It’s $50 buck straight back in your pocket.
You are in a shop buying a multi-thousand dollar flat-screen TV. You hear from a friend that you can get the same TV two blocks down the street for $50 cheaper.
Do you go?
Of course not. It’s not worth the effort.
BUT IT IS THE SAME $50 IN YOUR POCKET IF YOU DO!
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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