Blog

Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?

A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.