Author Archive

Blog

What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]

Read More

029 – Paul revered while Dawes knocked

Posted by  Shawn Callahan —September 4, 2018
Filed in Business storytelling, Podcast

Tags: trust, connections, relationships, messaging, American revolution, British, Concord It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially for your ‘news feed’. But does your attention to the news depend on the messenger? In today’s story, we contrast the […]

Read More

028 – Hot Brazilians Futsal Weapon

Posted by  Shawn Callahan —August 15, 2018
Filed in Business storytelling, Podcast

Tags: innovation, curiosity, soccer, Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and talking to customers. It’s so easy to become disconnected as you become more senior in a company. It seems like the guys at Apple are combating […]

Read More

027 – John Snow versus the Miasma

Posted by  Shawn Callahan —July 26, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: data, patterns, decisions Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. If you work with data, this story is particularly useful for you. While we disagree […]

Read More

026 – Henry Ford did that?

Posted by  Shawn Callahan —July 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored what everyone around him thought and went ahead with a decision that would more than double his profit. We discuss how this is a great example of how a company […]

Read More

Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

Warning: This article contains explicit language. Do not read if you might be offended. Have you ever had the feeling that you and your colleagues are all on the same page, and you feel good about how everyone understands what’s happening? I had an experience last week that illustrates just how illusory that feeling can […]

Read More

025 – How to tap into your audience

Posted by  Shawn Callahan —July 5, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: Curse of knowledge, bigger picture, insight When people don’t understand what we’re trying to convey to them we get frustrated. Sometimes we wonder why they aren’t getting something so simple. This is called the curse of knowledge. This week’s story is my favourite type – a scientific experiment story. It’s about Elizabeth Newton, a Stanford […]

Read More

024 – U2 can protect your tribe

Posted by  Shawn Callahan —June 29, 2018
Filed in Anecdotes, Business storytelling, Podcast, Uncategorized

Tags: Life and death, bravery, taking care of others An important part of leadership is taking care of your team. This story is a beautiful example of how taking care of others and helping them through tough times is beneficial for everyone. The focus of this story is U2 at their 1986 Tempe concert, and […]

Read More

023 – Industrial design with child’s play

Posted by  Shawn Callahan —June 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: User experience, shifting perspectives, design Putting the customer first and shifting your perspective to seeing how your design might be viewed by others is really important in today’s globalised, competitive market. It’s Mark’s turn to tell a story this week and the example he tells is particularly useful if you’re designing products, processes or […]

Read More

022 – Saving Rubles with mutual Mars

Posted by  Shawn Callahan —June 13, 2018
Filed in Anecdotes, Business storytelling, Podcast

Tags: Values-in-action, mutuality, trust We’ve changed things up a little for this week’s episode of Anecdotally Speaking! We have Gerry Lynch, former General Manager of Mars New Zealand and now CEO of Delmaine Fine Foods tell the story this week. Mars New Zealand has been awarded as the best place to work in the country. Everything […]

Read More

Send this to a friend

down
up