Author Archive

Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

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How to encourage your people to get vaccinated

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

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Another way to develop your business storytelling skills

Posted by  Shawn Callahan —November 12, 2020
Filed in Anecdotes, Business storytelling, Communication

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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Untapped power of your employees—story listening

Posted by  Shawn Callahan —September 17, 2020
Filed in Communication, Culture, Employee Engagement

Worldwide employee engagement levels are low. Shawn Callahan explains where you might find the knowledge to reverse this trend within your organisation.

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How vulnerability can make you a better leader

Posted by  Shawn Callahan —September 3, 2020
Filed in Business storytelling, Communication, Leadership Posts

Letting down your corporate facade can be a great way of building rapport and showing that you’re a person others can open up to.

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Data storytelling: Hollywood is the wrong model

Posted by  Shawn Callahan —July 15, 2020
Filed in Anecdotes, Business storytelling, Communication, Insight

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

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Overcoming the fear of sharing business stories at work

Posted by  Shawn Callahan —July 8, 2020
Filed in Business storytelling, Communication, Leadership Posts

Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.

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Using progress stories to build hope

When managers are asked how they engage their employees, highlighting progress is rarely mentioned. But this can make a big difference to productivity.

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Virtual delivery of our story programs available now

Posted by  Shawn Callahan —March 10, 2020
Filed in Business storytelling, News

Many businesses view coronavirus as a time to tread water to get through. However, you could see it as an opportunity to build new skills. We can help.

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