Author Archive

Why do we say too much? Advice for the data analyst

Posted by  Shawn Callahan —June 21, 2022
Filed in Business storytelling, Corporate Storytelling, Insight

The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.

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Data storytelling: Using number translations to give data meaning

The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.

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Common misunderstanding in business storytelling

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

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Find small stories and connect them to a business point

Posted by  Shawn Callahan —October 14, 2021
Filed in Business storytelling, Corporate Storytelling

Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.

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Why would you share your point BEFORE telling your story?

Posted by  Shawn Callahan —July 29, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

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How to encourage your people to get vaccinated

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

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Another way to develop your business storytelling skills

Posted by  Shawn Callahan —November 12, 2020
Filed in Anecdotes, Business storytelling, Communication

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

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How to employ story techniques to cultivate innovation

Posted by  Shawn Callahan —October 15, 2020
Filed in Anecdotes, Communication, Culture, Insight

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

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Untapped power of your employees—story listening

Posted by  Shawn Callahan —September 17, 2020
Filed in Communication, Culture, Employee Engagement

Worldwide employee engagement levels are low. Shawn Callahan explains where you might find the knowledge to reverse this trend within your organisation.

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How vulnerability can make you a better leader

Posted by  Shawn Callahan —September 3, 2020
Filed in Business storytelling, Communication, Leadership Posts

Letting down your corporate facade can be a great way of building rapport and showing that you’re a person others can open up to.

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