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Years
Learning by Immersion: Lessons from Paul McCartney
Filed in Business storytelling, Communication, Corporate Storytelling, Insight
Paul McCartney is famous for not being able to read or write music. So what can we learn about mastering storytelling from how he acquired his musical prowess?
Read MoreA company story is more than a single story
Filed in Business storytelling, Corporate Storytelling, Strategy
A company is defined by its stories. Shawn explains what every business needs to consider when crafting a company story.
Read MoreWhy do we say too much? Advice for the data analyst
Filed in Business storytelling, Corporate Storytelling, Insight
The deep knowledge of data analysts often works against them. They either tell the audience too much or assume the audience knows what they know.
Read MoreData storytelling: Using number translations to give data meaning
Filed in Business storytelling, Communication, Corporate Storytelling
The objective of a number translation is to reframe a number into something decision-makers have personally experienced, something they can feel. In this blog post, Shawn Callahan shares his technique.
Read MoreCommon misunderstanding in business storytelling
Filed in Anecdotes, Business storytelling, Communication, Corporate Storytelling
When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.
Read MoreFind small stories and connect them to a business point
Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.
Read MoreWhy would you share your point BEFORE telling your story?
Filed in Anecdotes, Business storytelling, Corporate Storytelling
Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.
Read MoreHow to encourage your people to get vaccinated
Filed in Business storytelling, Communication, Corporate Storytelling
Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.
Read MoreAnother way to develop your business storytelling skills
Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.
Read MoreHow to employ story techniques to cultivate innovation
When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.
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