Author Archive

How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Are your customers reading your case studies? Wouldn’t it be better if you could just tell your success stories and then talk about it with your prospect?

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

Decision makers are tiring of mindless PowerPoint presentations of fact after fact. Could stories be the powerful PowerPoint alternative you need?

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

Businesses that move tourism beyond experience to stories will differentiate themselves and be sought out by the many people who hear the stories. Why?

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Good business storytelling doesn’t have to be difficult or complicated. Here is a handy checklist with 5 easy ways to improve your business stories.

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Most of the decisions experienced leaders make, day in and day out, are intuitive. How can you use stories to influence decision makers? Find out here:

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How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

A knee jerk reaction to counter half-truths and lies is to set everyone straight with the facts. This is the worst approach. See why and what to do instead.

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Anecdote launches its new website

Posted by  Shawn Callahan —June 10, 2015
Filed in News

Our new website features our global network of partners and makes it clear we offer an approach to change that is human-centred and narrative based.

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Lessons learned when stories are told

Posted by  Shawn Callahan —June 4, 2015
Filed in Leadership Posts

Valuable business lessons can be learned if time is taken to create a story that can be retold and remembered. Here are a few examples.

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How to find and tell a story to support your cause

Posted by  Shawn Callahan —March 31, 2015
Filed in Business storytelling

Activists know that personal stories work. This practical advice shows how to find and tell them so that you have a good story to support your cause.

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Knowing when to find a strategic narrative

Posted by  Shawn Callahan —March 17, 2015
Filed in Strategy

Over time competing stories can emerge across an organisation. How will developing a strategic narrative that makes sense to everyone help?

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