Author Archive

Business storytelling technique – Story journalling

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

Many business people think nothing happens to them that’s story-worthy. Nothing could be further from the truth. Find out about story journalling here.

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Coaching in storytelling – Learning from engagements

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling

When it comes to executives, coaching in storytelling can have very interesting outcomes. Some valuable insights are shared here:

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Levelling up your business storytelling mastery

Posted by  Shawn Callahan —November 6, 2015
Filed in Business storytelling

Want to become a business storytelling master? Not sure where to start? Here are 7 ways to achieve business storytelling mastery.

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Business storytelling tips: How to segue to a story

Posted by  Shawn Callahan —October 9, 2015
Filed in Business storytelling

Here are some more business storytelling tips from Anecdote founder, Shawn Callahan. This time he explains how to effectively segue to a story.

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The evolution of storytelling

Posted by  Shawn Callahan —October 7, 2015
Filed in Business storytelling, Culture

Shawn Callahan discusses the evolution of storytelling – what triggered it and why was it such an important element in the survival of our species?

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The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

The art of storytelling is not all about the show. In fact, good storytelling is invisible. Find out how you can master this art here:

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How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Are your customers reading your case studies? Wouldn’t it be better if you could just tell your success stories and then talk about it with your prospect?

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

Decision makers are tiring of mindless PowerPoint presentations of fact after fact. Could stories be the powerful PowerPoint alternative you need?

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

Businesses that move tourism beyond experience to stories will differentiate themselves and be sought out by the many people who hear the stories. Why?

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Good business storytelling doesn’t have to be difficult or complicated. Here is a handy checklist with 5 easy ways to improve your business stories.

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