Author Archive
Pulling the strategy together with a story
Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It was a two day event. We used the first day …
Read MoreHelping Big Data Scientists be Storytellers
We’ve said often on this blog that you just don’t get the benefits of storytelling (meaning, memory, caring) unless you are telling a story. Over …
Read MoreThe Role of Storytelling in Government
“Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …
Read MoreUsing stories to catch ‘smart-talk’
He looks the part; he knows all the right buzzwords; he can quote chapter-and-verse from all the best-known pundits and practitioners. But is it all …
Read MoreIn praise of small stories
Leaders should find and tell stories to help their people understand the concrete actions needed to get a job done, enact a business value or …
Read MoreBringing strategy alive with an anecdote
Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is …
Read MorePeople buy from people they like
People buy from people they like and people buy from people like them. This was brought home again to me last week when an email …
Read MoreFact telling versus story telling
I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a …
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