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People buy from people they like

Posted by  Shawn Callahan —January 31, 2013
Filed in Selling

People buy from people they like and people buy from people like them. This was brought home again to me last week when an email turned up out of the blue that started; “It came as a surprise, on checking out your website, to discover you have not one bona fide storyteller among the names […]

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Fact telling versus story telling

Posted by  Shawn Callahan —January 20, 2013
Filed in Business storytelling

I’m just reading the Art of Explanation by Lee LeFever. I’m at the chapter on storytelling and LeFever opens with two ways to describe a blog. A blog is a personal journal published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order to the most recent post appears […]

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Storytelling Tips for Leaders – Be Natural

Posted by  Shawn Callahan —January 18, 2013
Filed in Business storytelling

One of the other reasons why you don’t want to turn your storytelling into a performance is explained in this post I wrote on the Uncanny Valley.http://www.anecdote.com.au/archives/2011/01/the_uncanny_val.html

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Storytelling Tips for Leaders – Spotting Stories

Posted by  Shawn Callahan —January 10, 2013
Filed in Business storytelling

This is the first in a series we’ve recorded. If you would like to see them every Monday morning subscribe to our YouTube Channel and be notified when they’re uploaded.

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Embedding strategy using a story spine

Posted by  Shawn Callahan —December 18, 2012
Filed in Strategy

One of the challenges embedding a strategy is helping people relate their job to it. Strategies often seems distant and abstract. How does a person in one of the far flung corners of the organisation contribute to the pursuit of a new corporate strategy? This simple technique is based on the idea that we don’t […]

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Even small stories are better than no stories

Posted by  Shawn Callahan —December 14, 2012
Filed in Business storytelling

Last week I ran a workshop for an investment firm to help their senior leaders appreciate their role in fostering their culture. Before the event we collected 36 stories in a few anecdote circles and tagged and rated them in Zahmoo. When I read through them I was a little worried they weren’t dramatic enough. […]

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The Story of Malaysian Airlines and Business Storytelling

Posted by  Shawn Callahan —December 10, 2012
Filed in Business storytelling

Business Storytelling helps Malaysian Airlines Implement new Ticketing System from Anecdote on Vimeo.

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Business storytellers must tell stories

Posted by  Shawn Callahan —December 7, 2012
Filed in Business storytelling

A quick search on Amazon shows that in 2012 alone there are more than 16 books published on business storytelling. It seems everyone is putting their hand up as an expert in this field. For me there’s one important test a business storytelling expert must past: when they talk about business storytelling they must actually […]

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