Author Archive


How to double productivity by sharing stories of purpose

Posted by  Shawn Callahan —November 25, 2013
Filed in Anecdotes

Back in 2008 Wharton School professor, Adam Grant (author of one of my favourite books, Give and Take), conducted a fascinating experiment that highlighted how important it is to be reminded of your purpose. He was working with a call centre that raised funds for a university. He divided the call centre into three groups. […]

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Storytelling for Leaders Program – What Happened in Singapore

Posted by  Shawn Callahan —November 21, 2013
Filed in Business storytelling, Leadership Posts

In September this year our new partner in Singapore, Anjali Sharma, organised the first Storytelling for Leaders Program in her fine country. She also organised a photographer and videographer and put together this short clip showing you what happened on the day.

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A good boss acts like a shield to corporate BS

Posted by  Shawn Callahan —November 4, 2013
Filed in Anecdotes, Leadership Posts

It’s not easy to be a good boss. In a 30 year career I can count three (thanks Walt, Amy and Steve). Stanford business professor, Bob Sutton, says that acting as a shield for your employees is one of the important tasks of a leader. And being a good boss means fostering the culture and […]

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Need a story to tell as a leader?

Posted by  Shawn Callahan —November 1, 2013
Filed in Anecdotes, Business storytelling

We’ve been blogging since 2004. And over the years we have shared hundreds of stories. Some of those stories are definitely ones you could retell as a leader so we have identified the best ones, tagged them with what we think they are about and highlighted the story in the  post so you can quickly […]

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9 Video Clips of Business Leaders Sharing Business Stories

Posted by  Shawn Callahan —October 27, 2013
Filed in Anecdotes, Business storytelling

When business leaders start building their business storytelling skills it can help a lot to see how other business leaders tell business stories. Here are 9 examples from some of the world’s top business leaders who purposely and systematically share stories to help their message to stick. You might like to review our guide to […]

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it had an entire section dedicated to strategic narratives. Here are some of the results. The survey sampled 215 Internal Communication professionals across Australia. 28% of the companies have a strategic […]

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How to spot an oral story

Posted by  Shawn Callahan —October 13, 2013
Filed in Business storytelling

The ability to spot an oral story is THE key to effective story-work. You only get the benefits of storytelling if you’re telling a story. This knowledge alone will set you apart from all the people who are merely talking about stories but not telling any. Just this week, for example, I bumped into one […]

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To John Hagel: please don’t take story out of corporate narrative

Posted by  Shawn Callahan —October 9, 2013
Filed in Business storytelling, Strategy

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some terrific books such as the Power of Pull. Senior leaders listen to John and he’s in the privileged position to introduce new ideas, such as corporate narrative, to boardrooms around […]

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Tell better business stories by resisting the urge to write them down in full

Posted by  Shawn Callahan —September 29, 2013
Filed in Business storytelling

When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling. This is a mistake. You see, each time you tell an oral story it’s done in a specific context and, in the case of […]

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7 practical business storytelling tips

Posted by  Shawn Callahan —September 1, 2013
Filed in Business storytelling

The art of business storytelling is all about practice. Here are seven practical things you can do to improve your business storytelling. Never mention the ‘s’ word, as in ‘I have a story I would like to share …’ Instead, just launch into the story, starting with a sentence that helps people understand why they […]

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