Tags: User experience, shifting perspectives, design Putting the customer first and shifting your perspective to seeing how your design might be viewed by others is really important in today’s globalised, competitive market. It’s Mark’s turn to tell a story this week and the example he tells is particularly useful if you’re designing products, processes or […]

Tags: Values-in-action, mutuality, trust We’ve changed things up a little for this week’s episode of Anecdotally Speaking! We have Gerry Lynch, former General Manager of Mars New Zealand and now CEO of Delmaine Fine Foods tell the story this week. Mars New Zealand has been awarded as the best place to work in the country. Everything […]

Tags: team-work, rocks, conflict Working in teams can be hard. In the process of working together, we can disagree, stall and face major setbacks. However, when a team comes together and gets across the finish line it can be great. The story Mark shares this week gives a useful analogy that can help teams get […]

Tags: big-difference, small-things, checklist Small things can make a big difference. That’s the theme of this episode of Anecdotally Speaking. In Episode 20, Twists and turns of a flying fortress, we hear how a checklist saved Boeing from going under and offered a key advantage to the US Army in World War 2. It’s a […]

Tags: persistence, hard-work, experts, mining It takes a lot of hard work and persistence to do something great. Naturally, if the goal is a big one it’s going to be harder to achieve. You just don’t want to give up and find out that you were close to achieving it. This week, Mark tells a […]

Tags: safety, moments, attention-grabbing Our story this week is a short one, but it has an impact. As you will see if you tell a story in an unexpected way, and the topic is possible death or injury, you will immediately generate interest from your audience. We also talk about keeping track of the movies […]

A lot has been written recently about how Jeff Bezos and his executives run their meetings. Amazon has made it very public that their senior team (the S Team) has banned PowerPoint, and that each meeting starts with a six-page narrative memo which the executives read and absorb for up to 30 minutes before the […]

Tags: apocryphal stories, influence stories The web is full of stories of dubious origins, which is the very definition of apocryphal, yet many can be used to make a business point as long as you make clear that the story is most likely false. We provide some examples of apocryphal stories and we dig into […]

Tags: brand storytelling, competitors, collaboration In this episode of Anecdotally Speaking, we explain what it is that Mark and I do for work, why some stories work for some audiences and not for others, and the difference between the typical ‘brand stories’ we see and the one we share today. Lots of companies have ‘brand […]

Tags: persistence, vision, opportunities It’s Mark’s turn to share a story, and so he tells a great one of how Janusz Kamiemski wanted to come to Australia but didn’t think he had any chance of doing so. It’s a great example of persistence with a twist at the end. He told the story at a […]