Author Archive

Why you should avoid having text on your slides when you are talking

Posted by  Shawn Callahan —March 29, 2019
Filed in Business storytelling, Communication

Find out the biggest mistake presenters make when using PowerPoint slides. You might be putting your efforts into the wrong thing.

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Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.

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How to use storytelling for deeply analytic and scientific communities

Posted by  Shawn Callahan —January 23, 2019
Filed in Business storytelling, Communication

Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.

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Learn how to use storytelling to change company culture

Posted by  Shawn Callahan —October 30, 2018
Filed in Business storytelling, Culture

Anecdote will be in Silicon Valley this December to deliver two storytelling programs, Storytelling for Sales and Story-powered Culture Change. Learn more.

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.

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Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

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What might Amazon’s six-page narrative structure look like?

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

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Storytelling in San Francisco

Posted by  Shawn Callahan —April 10, 2018
Filed in Business storytelling, Events, News

Storytelling is a crucial skill for leaders. If you want to develop your skills, come along to our public storytelling workshop in San Francisco this month.

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