Blog

When someone mentions the word story, they think of crafted, fictional stories like those on Netflix. And this is where a common misconception occurs.

Business storytelling doesn’t require beautifully crafted tales. To get started, it’s better to focus on sharing examples and small stories.

Business storytelling is the mindful use of storytelling to make a business point. When you share your point before your story, you tell your audience why they should listen to you.

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

Storytelling is a language skill, and we can learn a lot about learning storytelling from how we take on a new language. Shawn explains how.

When we hear stories of innovation, we learn what’s possible, what to do, and what to avoid. These eight story-based approaches will cultivate innovation.

Worldwide employee engagement levels are low. Shawn Callahan explains where you might find the knowledge to reverse this trend within your organisation.

Letting down your corporate facade can be a great way of building rapport and showing that you’re a person others can open up to.

There’s a growing need to present ideas based on insights drawn from data, but the Hollywood approach seems unrelated to what businesspeople require.

Is fear holding you back from sharing business stories at work? Shawn Callahan shares a few simple steps you can take to overcome it.