Blog

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

Storytelling is a crucial skill for leaders. If you want to develop your skills, come along to our public storytelling workshop in San Francisco this month.

Leaders are often shielded from underlying issues in a company. This technique uses stories to get right underneath the surface and reveal valuable insights

Oprah Winfrey just gave a powerful speech at the 2018 Golden Globes. Much of the power was derived from the stories she told. Find out how this worked here.

Christmas offers a great opportunity to develop the storytelling habit. Shawn Callahan gives you some simple tips to help you get started.

We’re told we need to know our story—the story of our product, our program, the change we’re making, but no-one is showing us how. Find out at this event.