Author Archive

Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

For luxury brands, where a major goal is to conjure a dream and create meaningful experiences, storytelling is an essential technique. Here’s how to do it.

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, people want to know what you stand for, but how do you get that across quickly? Simple: share a story that illustrates your character.

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.

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Knowing everyone is on the same page

Posted by  Shawn Callahan —July 17, 2018
Filed in Communication, Strategy

As this post shows, it’s easy to feel we’re on exactly the same page as others, when in fact we can all be telling ourselves quite different stories.

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What might Amazon’s six-page narrative structure look like?

If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn’t forget the narrative. Here’s why

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Storytelling in San Francisco

Posted by  Shawn Callahan —April 10, 2018
Filed in Business storytelling, Events, News

Storytelling is a crucial skill for leaders. If you want to develop your skills, come along to our public storytelling workshop in San Francisco this month.

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Using stories to reveal valuable insights in an organisation

Posted by  Shawn Callahan —March 22, 2018
Filed in Communication, Culture

Leaders are often shielded from underlying issues in a company. This technique uses stories to get right underneath the surface and reveal valuable insights

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A lesson in storytelling from Oprah

Posted by  Shawn Callahan —January 12, 2018
Filed in Business storytelling, Insight

Oprah Winfrey just gave a powerful speech at the 2018 Golden Globes. Much of the power was derived from the stories she told. Find out how this worked here.

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Building the storytelling habit this Christmas

Posted by  Shawn Callahan —December 22, 2017
Filed in Business storytelling

Christmas offers a great opportunity to develop the storytelling habit. Shawn Callahan gives you some simple tips to help you get started.

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How to reduce your story anxiety

Posted by  Shawn Callahan —December 12, 2017
Filed in Events, Leadership Posts

We’re told we need to know our story—the story of our product, our program, the change we’re making, but no-one is showing us how. Find out at this event.

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