Author Archive

In Praise of Shitty Storytelling

Posted by  Shawn Callahan —August 2, 2017
Filed in Business storytelling, Communication

Perfect stories told perfectly are suspicious. Business people feel more comfortable with imperfect stories – here are some clear examples you can follow.

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Strategic storytelling: use stories to explain why

Posted by  Shawn Callahan —July 21, 2017
Filed in Business storytelling, Fun

Sharing what triggered a change will make people more accepting of it. So when something changes, use this story pattern to explain what’s happening.

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The Role of Storytelling in a Team of Teams

Posted by  Shawn Callahan —July 18, 2017
Filed in Business storytelling, Culture

Companies have been quick to implement the ideas behind a Team of Teams, but to be frank it’s not easy. Here are some things to consider with this approach.

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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

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Embed a new way of thinking with stories

Posted by  Shawn Callahan —May 11, 2017
Filed in Business storytelling, Culture, Leadership Posts

Imagine you want to play your part in a cultural shift you’re helping to make happen at work. This process is how you show people what they need to do.

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Like it or not, stories are shaping your company culture

Posted by  Shawn Callahan —April 28, 2017
Filed in Business storytelling, Culture, Strategy

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

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Don’t try to change someone’s mind, do this instead

Posted by  Shawn Callahan —March 15, 2017
Filed in Business storytelling, Collaboration, Culture

If you want to change someone’s mind about something, facts may not help you. So what do you do if changing minds or culture is important for your business?

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

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Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

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