Blog

Perfect stories told perfectly are suspicious. Business people feel more comfortable with imperfect stories – here are some clear examples you can follow.

Sharing what triggered a change will make people more accepting of it. So when something changes, use this story pattern to explain what’s happening.

Companies have been quick to implement the ideas behind a Team of Teams, but to be frank it’s not easy. Here are some things to consider with this approach.

Astrolab will be delivering our Storytelling For Sales program across Latin America. Learn how this came about, and meet the people delivering the program.

Imagine you want to play your part in a cultural shift you’re helping to make happen at work. This process is how you show people what they need to do.

As a leader, it is your job to understand the vital role stories play in shaping your company culture, and in turn shaping its financial future. Read more.

If you want to change someone’s mind about something, facts may not help you. So what do you do if changing minds or culture is important for your business?

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.