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Levelling up your business storytelling mastery

Posted by  Shawn Callahan —November 6, 2015
Filed in Business storytelling

In my misspent youth I enjoyed video games. My friend, Peter Fox, got me started back in our 20s but these days I don’t get the chance for a good game. But every now I’ll fire up the Playstation and enter another world for a while. I particularly liked ones where my character would level […]

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Business storytelling tips: How to segue to a story

Posted by  Shawn Callahan —October 9, 2015
Filed in Business storytelling

When I teach business storytelling, I have to remind myself that things that seem easy and natural to me can feel uncomfortable and awkward to someone who is just starting out. This happened yesterday while I was coaching an executive. I had just begun demonstrating how she might use a story in a sales call […]

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The evolution of storytelling

Posted by  Shawn Callahan —October 7, 2015
Filed in Business storytelling, Culture

The beautiful campus of the Australian National University is nestled in the heart of the country’s bush capital, Canberra. I attended the ANU in the 1980s, majoring in geography and prehistory. In my first prehistory tutorial, I recall asking my tutor whether we had to remember dates to pass the course. I’m not sure who […]

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The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

There are 150 people seated in rows on hard, uncomfortable chairs. This is your division and it’s time for you to address them. You walk to the middle of the stage and welcome everyone, then thank them for all their recent hard work. Then you launch into a story. Your whole demeanour changes. You are […]

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How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Many large companies spend considerable resources on compiling case studies to document their successes; whole teams can be dedicated to this. The idea is a simple one. When it comes to the outcomes you’re selling, prospects will want to know whether you’ve actually achieved these before, and case studies can serve as evidence of this. […]

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

What? So What? Now What? But with stories. Large companies are tiring of PowerPoint because smart decision makers are over sitting through mindless presentations of fact upon fact that leave them thinking, “but what does it all mean?” Yes, you can use PowerPoint sensibly and even use it to spark a stimulating conversation but that […]

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How to ask for the sale – Selling with Story part 4

Posted by  Shawn Callahan —August 5, 2015
Filed in Business storytelling, Selling

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. Today’s podcast episode of […]

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How to use your success stories to demonstrate value – Selling with Story part 3

Posted by  Shawn Callahan —July 31, 2015
Filed in Business storytelling, Communication, Selling, Strategy

Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with Story part […]

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How to build credibility and trust – Selling with Story part 2

Today’s post is part two of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. In Selling with Story part […]

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How to incorporate story into your sales – Selling with Story part 1

Posted by  Shawn Callahan —July 23, 2015
Filed in Business storytelling, Communication, Culture, Selling

Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot. The topic of the program is ‘Selling with Story’ where we talk about how you can use stories in order to move people closer to saying yes to the sale. Part 1 of […]

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