Author Archive

Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Read More

How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

Read More

Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

Read More

How to practice storytelling while getting real work done

Posted by  Shawn Callahan —November 17, 2016
Filed in Business storytelling

You only get better by telling stories and getting feedback, ideally where it matters – in the workplace. Find tips on how to practice storytelling here.

Read More

Business storytelling methods for lawyers and law firms

Posted by  Shawn Callahan —October 25, 2016
Filed in Business storytelling, Employee Engagement

Like any professional service provider, a lawyer must make a good connection with a potential client. Learn how business storytelling can help.

Read More

Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Read More

Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

Read More

The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.

Read More

How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

Read More

The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?

Read More