Blog

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

With storytelling, some people say anecdotes are only a single instance of something happening. Learn how experiment stories can help with credibility.

You only get better by telling stories and getting feedback, ideally where it matters – in the workplace. Find tips on how to practice storytelling here.

Like any professional service provider, a lawyer must make a good connection with a potential client. Learn how business storytelling can help.

Our Storytelling for Sales Program will develop your storytelling sales techniques and help you build a better story repertoire. Get the details here.

Learn how Billy Crystal sets the rules with his audiences – no phones and no recording. Try it when you next set ground rules for workshops / presentations.

How do you make sense of a mass of data, to gain insights and inspire people to change? Learn how story techniques can help the data analysis process.

When telling stories to convince someone of a particular point of view, build in moral persuasion and you’ll be more convincing. Learn more here.

With so many business people learning story skills there is a greater chance for them to be misused. So how do you maintain the ethics of storytelling?