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Examples, especially in the form of stories, help us make sense of what someone is saying. This is partly because when we listen to an …

MLA stands for Museums and Libraries Association and my friend Victoria Ward has recently finished a tremendous project using narrative techniques to help MLA London …

Here is my test for whether a skill is manipulative: “Would it lose its power if people knew exactly what you were doing and why?” …

Last week Mark and I agreed to each develop a plan detailing how we were going to meet our targets. I opened up Excel and …

I’m reading John Medina’s Brain Rules and thoroughly enjoying it. Here’s a snippet illustrating his humorous style while making an important point. Any learning environment …

Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase …

“The best way to persuade people is with your ears – by listening to them.” Dean Rusk listening, persuasion

One of our clients is a large engineering firm (perhaps Australia’s largest) and I’ve been working with them over that last 12 months helping to …

In case there are still people out there who believe we act as rational decision makers, take this scenario. You’re in a shop to buy …

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create …