Author Archive

The art of business storytelling; it’s not a performance

Posted by  Shawn Callahan —September 28, 2015
Filed in Business storytelling

There are 150 people seated in rows on hard, uncomfortable chairs. This is your division and it’s time for you to address them. You walk …

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How to craft effective success stories

Posted by  Shawn Callahan —September 15, 2015
Filed in Business storytelling

Many large companies spend considerable resources on compiling case studies to document their successes; whole teams can be dedicated to this. The idea is a …

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Storytelling as an effective PowerPoint alternative

Posted by  Shawn Callahan —September 3, 2015
Filed in Business storytelling

What? So What? Now What? But with stories. Large companies are tiring of PowerPoint because smart decision makers are over sitting through mindless presentations of …

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Moving tourism from experience to stories

Posted by  Shawn Callahan —July 16, 2015
Filed in Business storytelling

They say that great tourism is all about experiences, that this is where the big opportunities lie. We are told – and I think it’s …

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5 simple ways to improve your business stories

Posted by  Shawn Callahan —July 9, 2015
Filed in Business storytelling

Business storytelling is about conversation and the type of story you’d tell someone when having an informal chat. The aim is to get as comfortable …

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How to influence decision makers with stories

Posted by  Shawn Callahan —June 25, 2015
Filed in Business storytelling, Leadership Posts

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to …

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How to counter half-truths and lies with a better story

Posted by  Shawn Callahan —June 12, 2015
Filed in Business storytelling, Selling

Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about to do so, you hear something worrying on the grapevine. …

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Anecdote launches its new website

Posted by  Shawn Callahan —June 10, 2015
Filed in News

Just as we launch our next major revision of our website, it’s interesting to look back to the very first one we launched in 2004. …

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Lessons learned when stories are told

Posted by  Shawn Callahan —June 4, 2015
Filed in Leadership Posts

Work can move at such a hectic pace that we often don’t get the time to reflect on important projects we’ve completed. But valuable lessons …

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How to find and tell a story to support your cause

Posted by  Shawn Callahan —March 31, 2015
Filed in Business storytelling

Activists know that a personal story has the best chance of influencing a decision. So when they canvas support, they often ask for personal stories …

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